My Wolf Design

My Wolf Design Award winning Creative Studio partnering with service based, small businesses to bring your passions

09/01/2026

Aimed at what, though. That’s the part nobody asks you.

You know the photos are old. Maybe the wording could be tightened. That’s usually where it starts, and where it usually stops, because photos are the part you can point at.

But what you want isn’t photos. It’s for the site to feel more established. Or warmer. Or more like the person you’ve become since you built it.

And all four of those pieces work on that at once. Established isn’t just a brand job. Your type and colour carry some of it, your writing carries some of it, your photos carry some of it, and how the pages are organized carries the rest.

Which is why changing one thing never moves it much. The other three are still pointed somewhere else.

It’s also why a site can be perfectly well built and still feel wrong. Nobody told the four pieces what they were trying to achieve, so each one did its own version of good.

Nobody hands you this list, by the way. You’re expected to arrive already knowing it.

So before you buy anything, name the feeling you’re after. Then ask whether all four are working toward it, or just the one you had a word for.

Comment BRAND and I’ll send you what’s actually included.

08/27/2026

My mom
My personal account
This account
1 former client
Kate, our Ops Manager

Appreciate all 5 of you!

I’ve never once had someone show me their website without apologizing for it first.Not once. It’s always a version of th...
08/17/2026

I’ve never once had someone show me their website without apologizing for it first.

Not once. It’s always a version of the same line. I know it needs work. Don’t look at the about page. I’ve been meaning to get to that.

And I get it. You built it when you were still working out what the business even was. Now you’re not, and it’s sitting there being three years behind you.

But the woman who found you on Google last Tuesday didn’t get the apology. She just got the website. And she decided what you charge and how good you are before she read a single word about you.

You’ve known for ages. And you haven’t fixed it because somewhere around year four it stopped being a small job. It’s the site, the logo, the proposals, the invoices, the cards you ordered way too many of.

So it waits. And it gets more expensive to fix, so it waits longer.

I’ve sat across from a lot of women who’ve been carrying this for years, quietly, while doing genuinely excellent work. If that’s you, you’re not behind. It just stopped being a quick fix, and nobody warned you that was normal.

08/13/2026

Conversion is a word that gets thrown around without anyone explaining it, so: it means someone did the thing you built the site to make them do. Filled the form. Tapped the phone number. Booked.

That is the number worth watching, and it is the one almost nobody is tracking.

Traffic is easy to report and easy to feel good about. It tells you people arrived. It does not tell you whether a single one of them became a client, and those are very different months for your business.

The medspa is the one I keep going back to. She went from nine people a month finding her to two hundred and forty four. Nine of them did something about it. The month before, none did, because there were only nine of them to begin with.

The interior designer had gone fifteen years without a single person finding her through search. Not few. None.

These numbers are her first thirty days. A year and a half later she emailed me, unprompted, to say she was still getting weekly calls.

If nobody has ever shown you a number like this for your own site, you’re allowed to ask for one.

Comment AUDIT and I’ll send you the free brand and website audit.

Hers came apart over one word. Her friend said the navy felt a bit threatening, and that was enough to take the whole th...
08/07/2026

Hers came apart over one word. Her friend said the navy felt a bit threatening, and that was enough to take the whole thing down.

She'd paid $1,500 for a brand and a website. She saw the colours for the first time when the site was finished.

Nobody asked her anything. Not who she serves, not what she wants a viewer to feel, not what she's up against in her market. An aesthetic was chosen and handed over.

So when one person questioned it, she had nothing to point to. There was no reasoning behind any of it, because no reasoning was ever built.

When you've been taken through it properly, you know why every choice exists. You can explain the palette. You know what it's doing and who it's doing it for. And you don't put that in front of a group of people who love you, because you already have the answer.

Those questions belong with the person building it.

And if nobody ever asked you a single one of them, that tells you what you were sold.

Comment CONSULT and I'll send you the booking link. Bring the thing you've been second-guessing.

She landed on a client's website and it made her want to know who built it.I built that site to bring my client work, an...
08/06/2026

She landed on a client's website and it made her want to know who built it.

I built that site to bring my client work, and it does. What I didn't expect is that it would bring me work too, from someone who has never followed me, never seen one of these posts, and had no idea who I was that morning.

Most people treat a website like a brochure. Somewhere you send people once they already know you exist, so it only ever has to confirm what they've already been told about you.

A site built properly gets noticed by people who arrived for something else completely. Some of them go looking for whoever made it.

Your website is doing something whether you are in the room or not. When it's dated, what it's doing is nothing, and you never find out who didn't stop.

They want the wound. The bad boss, the diagnosis, the moment in a hospital hallway that rearranged everything.I get aske...
08/05/2026

They want the wound. The bad boss, the diagnosis, the moment in a hospital hallway that rearranged everything.

I get asked for mine on podcasts, on discovery calls, in interviews. What's the deeper why. What happened to you that led you here.

Nothing happened to me. I'm good at this and I like what it does. Businesses come to me looking like a smaller version of themselves, and they leave looking like what they already are.

And when you don't have one of those stories, the advice is always to keep digging until you turn up something that will do. I think that's how a lot of brands end up sounding false. Someone assembled a why for the About page, and every person who reads it can feel it was built rather than remembered.

You probably started your business the way I did. You were good at something. People kept asking for it. It worked, so you kept going.

That is a completely respectable reason to have built something. You don't need to dress it up and you don't need to apologize for it. The businesses I love working with are run by women who are excellent at a thing and have no interesting story about why.

So tell me. Do you have a profound why, or did you just get good at something? I'd like to know how many of us are out here.

You check it more often than you'd admit. Open the site, look at the inquiry form, nothing.And the conclusion most peopl...
08/04/2026

You check it more often than you'd admit. Open the site, look at the inquiry form, nothing.

And the conclusion most people land on is traffic. Not enough people are finding you. So you post more, you tell yourself you'll finally sort out SEO, you wonder whether you should be doing Reels.

Not to make you feel less unique, but this is what I hear every single time. And the reality is the form is fine. People are arriving, reading, and leaving without ever being asked to do one thing. Some of them were sent to you by someone who already told them you were good.

I asked someone recently what she wanted a person to do once they landed on her site. It took four tries. She kept describing what they'd be looking for, and I had to ask "then what" twice before we got to the contact form. She'd written every word of that site herself with no direction on structure, and nobody had ever asked her the question. Including her.

It's your own house. You stopped seeing the pile by the front door years ago, and someone walking in for the first time sees nothing else. You read your site filling in everything it doesn't say, so it reads fine to you. A stranger has none of that.

The quickest way to check is to say out loud, in one sentence, what you want a stranger to do. If you hesitate, or the sentence comes out being about you, that's your answer.

Comment WEBSITE and I'll go through yours and tell you what someone lands on, and what you're asking them to do.

07/31/2026

Nobody comes off one of these calls feeling neutral about their website.

The most common thing I hear at the end is some version of, I didn’t know what I didn’t know, now I can’t unsee it, and I wish I’d done this sooner. Which sounds like a rough outcome, until you think about what not knowing was costing in the meantime.

The call itself is unremarkable. You talk, I ask questions, and somewhere around the forty minute mark you start answering things about your own business you’ve never said out loud. No pitch, nothing to look at.

So if you’ve been waiting until you have it sorted, you don’t need to. The messy version tells me more anyway.

Comment CONSULT and I’ll send you the link.

If you're the kind of person who figures things out herself, this is for you. Because it's probably costing you somethin...
07/29/2026

If you're the kind of person who figures things out herself, this is for you. Because it's probably costing you something you can't see.

You know the type, because you are the type. Don't know a word, look it up. Need to learn a quick thing, there's a YouTube video for it. You built your whole business on being resourceful, and you're proud of it. You should be. It got you here.

I'm exactly the same. I was talking about it with my sister, she's a crisis counsellor in a high school, so her entire job is helping teenagers become self-reliant. And we were laughing, because we spend years teaching kids and young adults to figure everything out on their own, and then they hit the real world and quietly discover they can just hire someone for the parts that matter most.

Here's where it bites you, though. That same instinct that built your business is the reason your brand is three years behind it. You look at your outdated site and think, I should be able to sort this out myself. So you poke at it at 11pm, change a few things, and it never actually gets better. Not because you're not capable. Because it was never the thing you were supposed to be doing yourself.

Being resourceful was never about doing everything alone. You don't wire your own house. You don't do your own dental work. You hand those to someone who's better at them, so you can go do the thing only you can do. Your brand and your website are on that list, whether or not it feels that way.

So if you've been sitting on it, feeling like hiring help means you gave up, I want to take that guilt off the table. Bringing in the expert isn't the opposite of being resourceful. It's the most resourceful thing you can do, once the thing is too important to keep white-knuckling alone.

Being resourceful got you this far. Knowing what to stop doing yourself is what takes you further.

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Cambridge, ON

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Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 9am - 4:30pm

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+12899371338

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