My Wolf Design

My Wolf Design Award winning Creative Studio partnering with service based, small businesses to bring your passions

10/07/2026

It's a complex process.

09/23/2026

He's my biggest supporter.

09/11/2026

21 of them. Pick the one that feels like you, choose your colours, and it's in your inbox in two business days.

Logos, fonts, colour palette, style guide, every file you'll ever need. $195.

Comment KITS and I'll send you the link :)

09/10/2026

Five headshots against a wall.
Most people think that's the photography handled.

You had them done once. Nice light, arms folded, and you've used the same one for three years.
That photo proves you exist and that you look professional. It does nothing else.

Because what a lead is working out is whether she wants to be in a room with you Not what your face looks like. What it would be like?

That's a different photograph. You in your space, doing the thing you do. The light you actually work in. Your hands. The chair someone sits in.

It matters more now than it did five years ago, because everything else online looks generated. A real photo of a real person in a real room is one of the few things left that can't be faked cheaply.

So look at yours and ask whether they could belong to anyone else in your field.

If they could, you have headshots. They're fine. They're just not doing the job you think they're doing.

09/01/2026

Aimed at what, though. That’s the part nobody asks you.

You know the photos are old. Maybe the wording could be tightened. That’s usually where it starts, and where it usually stops, because photos are the part you can point at.

But what you want isn’t photos. It’s for the site to feel more established. Or warmer. Or more like the person you’ve become since you built it.

And all four of those pieces work on that at once. Established isn’t just a brand job. Your type and colour carry some of it, your writing carries some of it, your photos carry some of it, and how the pages are organized carries the rest.

Which is why changing one thing never moves it much. The other three are still pointed somewhere else.

It’s also why a site can be perfectly well built and still feel wrong. Nobody told the four pieces what they were trying to achieve, so each one did its own version of good.

Nobody hands you this list, by the way. You’re expected to arrive already knowing it.

So before you buy anything, name the feeling you’re after. Then ask whether all four are working toward it, or just the one you had a word for.

Comment BRAND and I’ll send you what’s actually included.

08/27/2026

My mom
My personal account
This account
1 former client
Kate, our Ops Manager

Appreciate all 5 of you!

I’ve never once had someone show me their website without apologizing for it first.Not once. It’s always a version of th...
08/17/2026

I’ve never once had someone show me their website without apologizing for it first.

Not once. It’s always a version of the same line. I know it needs work. Don’t look at the about page. I’ve been meaning to get to that.

And I get it. You built it when you were still working out what the business even was. Now you’re not, and it’s sitting there being three years behind you.

But the woman who found you on Google last Tuesday didn’t get the apology. She just got the website. And she decided what you charge and how good you are before she read a single word about you.

You’ve known for ages. And you haven’t fixed it because somewhere around year four it stopped being a small job. It’s the site, the logo, the proposals, the invoices, the cards you ordered way too many of.

So it waits. And it gets more expensive to fix, so it waits longer.

I’ve sat across from a lot of women who’ve been carrying this for years, quietly, while doing genuinely excellent work. If that’s you, you’re not behind. It just stopped being a quick fix, and nobody warned you that was normal.

08/13/2026

Conversion is a word that gets thrown around without anyone explaining it, so: it means someone did the thing you built the site to make them do. Filled the form. Tapped the phone number. Booked.

That is the number worth watching, and it is the one almost nobody is tracking.

Traffic is easy to report and easy to feel good about. It tells you people arrived. It does not tell you whether a single one of them became a client, and those are very different months for your business.

The medspa is the one I keep going back to. She went from nine people a month finding her to two hundred and forty four. Nine of them did something about it. The month before, none did, because there were only nine of them to begin with.

The interior designer had gone fifteen years without a single person finding her through search. Not few. None.

These numbers are her first thirty days. A year and a half later she emailed me, unprompted, to say she was still getting weekly calls.

If nobody has ever shown you a number like this for your own site, you’re allowed to ask for one.

Comment AUDIT and I’ll send you the free brand and website audit.

Hers came apart over one word. Her friend said the navy felt a bit threatening, and that was enough to take the whole th...
08/07/2026

Hers came apart over one word. Her friend said the navy felt a bit threatening, and that was enough to take the whole thing down.

She'd paid $1,500 for a brand and a website. She saw the colours for the first time when the site was finished.

Nobody asked her anything. Not who she serves, not what she wants a viewer to feel, not what she's up against in her market. An aesthetic was chosen and handed over.

So when one person questioned it, she had nothing to point to. There was no reasoning behind any of it, because no reasoning was ever built.

When you've been taken through it properly, you know why every choice exists. You can explain the palette. You know what it's doing and who it's doing it for. And you don't put that in front of a group of people who love you, because you already have the answer.

Those questions belong with the person building it.

And if nobody ever asked you a single one of them, that tells you what you were sold.

Comment CONSULT and I'll send you the booking link. Bring the thing you've been second-guessing.

She landed on a client's website and it made her want to know who built it.I built that site to bring my client work, an...
08/06/2026

She landed on a client's website and it made her want to know who built it.

I built that site to bring my client work, and it does. What I didn't expect is that it would bring me work too, from someone who has never followed me, never seen one of these posts, and had no idea who I was that morning.

Most people treat a website like a brochure. Somewhere you send people once they already know you exist, so it only ever has to confirm what they've already been told about you.

A site built properly gets noticed by people who arrived for something else completely. Some of them go looking for whoever made it.

Your website is doing something whether you are in the room or not. When it's dated, what it's doing is nothing, and you never find out who didn't stop.

Address

Cambridge, ON

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 9am - 4:30pm

Telephone

+12899371338

Website

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