10/14/2026
GuestTek Appoints Ted Hopcroft as Chief Strategy Officer.
Hospitality technology executive to lead strategic growth, expand managed services and develop new opportunities across the markets GuestTek serves
OKOTOKS, ALBERTA (October 14, 2026) - GuestTek, a global provider of hospitality technology and IT services, today announces the appointment of Ted Hopcroft as Chief Strategy Officer. A veteran hospitality technology executive with leadership experience at Marriott International and Starwood Hotels & Resorts, Hopcroft joins the executive leadership team to guide the companyโs growth strategy, strengthen strategic relationships and expand its managed services business.
Hopcroftโs appointment reinforces GuestTekโs focus on aligning its next phase of growth with the evolving needs of hospitality customers, building on the companyโs established technology and service capabilities.
โWe are excited to welcome Ted Hopcroft to the GuestTek team,โ said Kate Levy, CEO of GuestTek. โHis extensive experience, and strong relationships within the hospitality sector make him a tremendous addition to our organization. As we continue to execute our growth strategy, including new business ventures and strategic acquisitions, Tedโs leadership will play a critical role to broaden our capabilities and deliver greater value to the industry.โ
In his new role, Hopcroft will work closely with GuestTekโs Executive team to translate market insight into opportunities for service expansion, strategic partnerships and long-term growth. His priorities will include deepening relationships with hotel ownership groups, management companies and brands, and helping bring new services and solutions to market.
โIโm excited to join the GuestTek family and help make us the hospitality IT services provider of choice in every market we serve,โ Hopcroft said. โMy experience on the hotel side of the business has shaped how I evaluate technology and service partnerships, through the needs of the people operating the properties and the guests they serve. I look forward to bringing that perspective to GuestTek and building on the strong work of our operations and technology teams.โ
