01/31/2022
⭐ COLOR MEANINGS IN BRANDING
You know research shows that the proper use of color increases brand recognition by 80%? A further 85% of consumers buy because of color. When marketing new products, it’s critical that you consider the impact of colors on the buying decision.
Color is one of the strongest non-verbal forms of communications. Simply looking at a particular logo and color can instantly evoke an emotion and help people understand what the brand is being represented.
Let’s take a look at some logos and what they convey through color.
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