08/31/2026
Someone can generate a convincing video of you saying something you never said, in about the time it takes to make coffee. No technical skill required.
We're seeing this in casework now, and the systems built to deal with harmful content weren't designed for it.
Here's the gap. Every takedown process assumes someone published something. You report it, the platform assesses it against a policy, and it comes down. But fabricated content breaks that model in two ways. Proving something didn't happen is far slower than proving something did. And the file can be regenerated and re-uploaded under a new URL faster than any single report can be processed.
So the response has to be different.
Speed matters more than it does with anything else we handle — reach compounds in the first hours, not the first weeks.
Removal has to target the host, not just the copy you happened to see.
The authentic record needs to be documented and dated, so there's something concrete to point to.
And the URLs actually carrying the reach need to be de-indexed, because that's what most people will encounter.
We're removing AI-generated content about real people today. This isn't a future problem, and there's no form for it.
Is this on your radar yet — for you or for your business?