04/30/2026
We worked with a conference tech company that had just shipped a full digital platform.
No event tracking. No dashboards. No signal on which features people actually used.
So we built it all from zero.
Custom event schemas for every meaningful interaction. A pipeline running data from Firebase through BigQuery, Snowflake, and dbt into Tableau dashboards their team could open on a Monday morning and actually trust.
By the end of the engagement, they stopped guessing.
Retention trends. Feature adoption rates. Stickiness ratios. Daily, weekly, and monthly breakdowns by product area.
The product team could see what was sticking. Marketing had real numbers to work from. And every new feature they ship now gets measured from day one, not as an afterthought six months later.
The dashboards mattered. But the more important thing was the foundation underneath them. That's what makes the next decision, and the one after that, a little more grounded.
Curious what your platform data could actually tell you? Let's talk.
