12/07/2021
LOGO REDESIGN | THE IMPORTANCE OF BALANCE & FUNCTIONALITY IN LOGO DESIGN
What started as a request for a banner design, ended as a full redesign a company’s brand image. When the founding mother of FroCrowns , Warona kenosi approached us for assistance with a banner design, we noticed a few details on her previous logo that can break a brands reputation and integrity.
We suggested that she give us a week to ideate and design a suitable banner for her brand. Instead of dealing with the work at hand which was the banner, we then deconstructed the logo, and remodeled it so that it be balanced and less busy. The fonts which were used were not ideal for the industry in which the company was operating in and other functions which a logo must do. We then went on to find the best font to go with the logo mark we had redesigned.
When she got back to us, little did she know that we had redesigned her brand, made her banner and mocked up her promotional items. She fell in love with the new logo from the onset till date.