By Fel

By Fel Informações para nos contatar, mapa e direções, formulário para nos contatar, horário de funcionamento, serviços, classificações, fotos, vídeos e anúncios de By Fel, Designer gráfico, São Paulo.

The first 🇲🇽 Mexican-based brand project, Perzona is a Mexico-based SaaS company redefining how SMEs manage HR, payroll,...
02/06/2026

The first 🇲🇽 Mexican-based brand project, Perzona is a Mexico-based SaaS company redefining how SMEs manage HR, payroll, and employee credit solutions. Through market analysis, we identified a category saturated with visual noise and overly complex systems, all attempting to communicate “humanity.” The strategy challenged this convention by embracing simplicity as a competitive advantage. Built around the idea of organizing work so people can focus on what matters most, the identity translates complexity into clarity through structured layouts, intelligent motion, custom iconography, and a minimal visual language. The result is a brand system that feels precise, approachable, and distinctly positioned within the HR tech landscape.

All credits:
www.by-fel.com/perzona
www.behance.net/gallery/248650079/Perzona

link in bio 🔗

Se questionou sobre o que hoje?
09/04/2026

Se questionou sobre o que hoje?

For Teva Indices, motion behavior was designed to embody its core metaphor of building the foundations of the financial ...
26/02/2026

For Teva Indices, motion behavior was designed to embody its core metaphor of building the foundations of the financial market, with animations revealing elements block by block, rising from the bottom up like a structure taking shape. AI-generated imagery serves as a deliberate provocation within a seamless financial landscape, portraying each product through unique, seen-from-below perspectives that position Teva not only as a financial brand, but as a trendsetter. The website draws from classic editorial principles, combining modular columns, strong typographic hierarchy, and a clear content rhythm to invite users to read the brand rather than simply browse it, creating an experience that feels tactile, information-driven, serious, and welcoming.

FULL CASE STUDY
by-fel.com/teva-indices

Teva is foundational to ETFs, building the ecosystem with a strong market presence. It needed a brand system that matche...
20/02/2026

Teva is foundational to ETFs, building the ecosystem with a strong market presence. It needed a brand system that matched its ambition, clearly communicating its difference from traditional financial brands. Collaborating closely with Teva, we immersed in their culture and tools, uncovering bold design references. Our strategic research led to the brand purpose: “Building the foundations of financial evolution.” This idea anchored decisions and shaped the visual language.

The wordmark transformed from thin to bold, with “Índices” weighted as the base. The double “I” evokes Brazil’s ETF naming convention, signaling insiders while remaining accessible. The type system balances boldness and clarity, with a bespoke “I” adding continuity. We introduced Elza Text for readability, balancing authority and functionality. The color palette honors print-era design while introducing a vibrant RGB spectrum. We challenged clichés with AI-generated imagery, representing products through unique perspectives. 

FULL CASE STUDY
by-fel.com/teva-indices
🔗 bio

-
board .hk .ai in.motion .it

Teva is foundational to ETFs, building the ecosystem with a strong market presence. It needed a brand system that matche...
20/02/2026

Teva is foundational to ETFs, building the ecosystem with a strong market presence. It needed a brand system that matched its ambition, clearly communicating its difference from traditional financial brands. Collaborating closely with Teva, we immersed in their culture and tools, uncovering bold design references. Our strategic research led to the brand purpose: “Building the foundations of financial evolution.” This idea anchored decisions and shaped the visual language.

The wordmark transformed from thin to bold, with “Índices” weighted as the base. The double “I” evokes Brazil’s ETF naming convention, signaling insiders while remaining accessible. The type system balances boldness and clarity, with a bespoke “I” adding continuity. We introduced Elza Text for readability, balancing authority and functionality. The color palette honors print-era design while introducing a vibrant RGB spectrum. We challenged clichés with AI-generated imagery, representing products through unique perspectives. 

FULL CASE STUDY
by-fel.com/teva-indices
🔗 bio

-
board .hk .ai in.motion

INSTAGRAMIn Brazil, ETFs still represent less than 1% of the total stock market — while in the U.S., they represent over...
13/02/2026

INSTAGRAM

In Brazil, ETFs still represent less than 1% of the total stock market — while in the U.S., they represent over 50%. The gap reveals a massive opportunity for growth. At the center of this transformation is Teva Indices: a company that blends financial science, indexing expertise, insights, and technology to develop some of the most efficient ETFs in the Brazilian market, calculating over 150 indices daily.

To support this ambition, we built a brand system grounded in strategy. The purpose — “Building the foundations of financial evolution” — guided every decision. The wordmark evolved from thin to bold, reinforcing strength and structure, with “Índices” forming the base. The double “I” references Brazil’s ETF naming convention, speaking to insiders while remaining accessible. A refined typographic system, a print-meets-RGB color palette, AI-generated imagery, and a custom creative code tool translating data into dynamic visual forms shaped the ecosystem — extended through an editorial-driven website experience.

Since the rebrand in 2025, Teva Indices has achieved approximately 800% growth, reinforcing its position as a trailblazer in the Brazilian index market.



TEAM

Creative Direction:
Strategy: ,
Design: Adson Rodrigues , Felipe Souza, Joao Generoso
Motion Behavior:
Creative Code:

FULL CASE STUDY

by-fel.com/teva-indices
🔗 bio

Endereço

São Paulo, SP
04902-005

Site

Notificações

Seja o primeiro a saber: enviaremos um e-mail para você quando By Fel publicar novidades e promoções. Seu endereço de e-mail não será usado para nenhum outro fim, e você pode cancelar a inscrição a qualquer momento.

Atalhos

Compartilhar

Categoria