Notan Studio

Name: Notan Studio
Address: R. Drive Renato Paes de Barros 778, conj 111 Itaim Bibi, São Paulo, SP, 04530001, BR
Telephone: +5511982581212
Price range: $$

Award winning animation, illustration and 3D image creation studio.

12/06/2026

For this project, the dress was created entirely in Marvelous Designer, where we developed the garment’s pattern, simulation, and fabric drape. The corset was further refined in ZBrush, with sculpted folds and fabric compression details adding depth and realism to the piece.

The embroidery was generated through a procedural system built with Geometry Nodes, enabling the creation of intricate patterns with flexibility and artistic control.

Texturing, lighting, and final rendering were completed in Blender, bringing every stage of the process together in the final image.

11/06/2026

A Tailor-Made Fairytale is a visual journey inspired by the craftsmanship of haute couture and the magic found in the artisanal creative process.

Produced primarily in 3D, the film combines animation, procedural techniques, and simulations to transform threads, fabrics, embroidery, and embellishments into an ethereal narrative, where texture, light, and movement guide the experience.

Developed as an internal project at Notan, the film was an opportunity to explore new visual approaches and experiment with the convergence of art direction, visual storytelling, and technology

Creative Director: Claudia Espindola, Felipe Mayer, Luiz Duduch
Executive Producer: Luciana Okawara
Account Manager: Stella Forlevize
Project Manager: Vinícios Lemos
Art Direction: Claudia Espindola
Modeling, Lookdev & Light: Claudia Espindola, Felipe Mayer, Luiz Duduch, Lucas Bernardes
Animation: FernandoT, Guilherme Pupo
VFX: FernandoT, Guilherme Pupo
Post-production Supervisor: Cauê Andrade
Music and SFX: Felipe Mayer
CGI Compositor: Claudia Espindola
Edit: Cauê Andrade, Claudia Espindola

05/06/2026

What you see in the viewport is only part of the story.

This side-by-side comparison reveals how a shot evolves throughout production—from real-time previews and animation blocking to lighting, shading, fur, and the final rendered frame.

A closer look at some of the craft behind our animation for +

02/06/2026

Ever wondered how much work goes into a CG tennis ball? 🎾

Here's a quick look at the process behind our animation for + —from lookdev and fur grooming to animation, motion graphics, playblasts, and final renders.

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Project Manager: Vinicios dos Anjos
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Agency: .ag

29/05/2026

Before the water simulations, before the caustics, before the final composites — there was the photoshoot.

Captured by photographer , these images became the foundation of the entire visual campaign. Every pose, expression, and lighting setup was carefully crafted on set before being transformed through retouching, projected light effects, and 3D water simulations.

This is a behind-the-scenes look at where the process began. 📸💧

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Client: .energy

26/05/2026

Another experiment from Notan AI Labs.

This one was about combining some of the hardest elements to control in a film: a seamless loop, complex camera movement, choreography, precise timing, and dynamic lighting — and testing how far we could push control over all of it using AI. The goal was to create a scene that would be extremely difficult (and expensive) to reproduce with traditional techniques, using AI not just as a visual tool, but as a filmmaking and exploration process. To achieve the continuous skate loop, we needed a very high level of control over the generation process.

We used Seedance Motion Control together with a full 3D animation blockout. From the playblast, we generated the final scenes while maintaining consistency in movement, camera, and rhythm across the loop.

More than simply “generating images,” the focus was understanding how to direct AI.

22/05/2026

Recently, we were on set alongside the team, overseeing the shoot and assisting throughout the production process.

Every decision made on set was carefully planned to ensure the filmed material would integrate seamlessly with what would later be built in post-production.

Stay tuned!

19/05/2026

Working from real photography by , we started with careful skin retouching on each athlete — preparing a clean, precise base for the effects to follow.

From there, we layered caustics in post: water light patterns projected directly onto skin and clothing, refracting light as if the athletes exist beneath the surface. On top of that, we rendered 3D water waves and distortion simulations — warping the silhouettes and adding the physical sensation of water invading the frame.

The two techniques were then combined in Photoshop with precise masking on each figure, blending the real and the digital into a single cohesive image.

Water doesn't just surround these athletes — it becomes part of them.

The result: light bends, refracts, and moves as if the athletes are submerged in motion.

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Executive Producer:
Account Manager:
Project Manager:
LookDev: and
Retouch: and
Post-production: and

Photographer:
Art Director:
Agency:
Client: .energy

13/05/2026

From raw generation to final cut. Here's what's in between.

After Hours is an original short film produced entirely with Generative AI — so none of it was filmed.

But AI-generated footage is just raw material. Each shot started as output from prompts and reference images, across dozens of iterations before we had something worth working with.
From there, it went through cleanup — removing artifacts, fixing frame inconsistencies, masking out what the AI couldn't hold stable. Then post effects to unify the visual texture: grain, chromatic aberration, the things that make footage feel intentional rather than synthetic. Color grading to balance every shot into a single cohesive piece.And finally, the transitions — match cuts and effects that give the edit its rhythm.

The side-by-sides show exactly that gap. From what the AI delivers to what actually makes the cut.

11/05/2026

Some still frames from After Hours.

Late nights, fast cars, neon lights and a film built somewhere between instinct and experimentation.

Created by Notan AI Labs

Endereço

R. Drive Renato Paes De Barros 778, Conj 111 Itaim Bibi
São Paulo, SP
04530001

Telefone

+5511982581212

Site

http://www.notan.com.br/

Notificações

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