START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Created by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Without clinging to the silhouette or weighing down the structure, Summer 2027 focus on Flowy Dresses constructed with l...
01/10/2026

Without clinging to the silhouette or weighing down the structure, Summer 2027 focus on Flowy Dresses constructed with layers of lightweight fabrics and gathered cutouts. The result is voluminous, elegant pieces perfect for daytime occasions.

Swipe through the carousel for construction details, and save this post to fine-tune your research!

Is your brand planning to bet on voluminous silhouettes with unconstrained waistlines for your dress line? Let us know in the comments!

30/09/2026

New lesson on START Academy - Jewelry: Design at the Heart of Strategy

In this new track on START Academy, Adriana Miotto draws on her nearly 30 years of creative leadership experience at HStern to teach you how to structure a jewelry business.

What you will learn in this lesson:
1. Design as a Business: From artistic creation to designing with commercial purpose.
2. Business Design: How to structure the business before creating the product.
3. Briefing & Concept: How to turn goals and ideas into creative directions.
4. From Concept to Product: How to translate subjective concepts into functional, manufacturable, and desirable products.
5. From Creation to Retail: Pricing, technical drawings, and preparing the product for manufacturing and commercialization.

The masterclass series aims to align the design process with business management and is available exclusively to START subscribers. Head to the platform via the link in our bio and watch now!

Elegance, technique, and innovation: The essence of Milan Fashion Week.From complex-finish raw materials to new silhouet...
29/09/2026

Elegance, technique, and innovation: The essence of Milan Fashion Week.

From complex-finish raw materials to new silhouette proportions, Milan demonstrates how to blend mature sophistication with commercially sharp creativity.

Swipe through the carousel for our technical runway curation, and save this post to fine-tune your trend research!

📌 Does your brand usually look to Milan for tailoring and structured piece development? Let us know in the comments below!

Style Direction: The top 5 fashion trends from the VMAs.Historically a gauge for youth culture and entertainment fashion...
28/09/2026

Style Direction: The top 5 fashion trends from the VMAs.

Historically a gauge for youth culture and entertainment fashion, the VMAs confirmed three strategic product directions that promise strong commercial appeal for upcoming seasons.

Here are 5 key highlights from the Red Carpet—and comment "VMA" to receive our blog post with more fresh highlights straight from the award show carpet!

Today’s START intelligence, tomorrow’s commercial reality:• Material Preview: Apparel - Fall/Winter 2027/28• Footwear: W...
27/09/2026

Today’s START intelligence, tomorrow’s commercial reality:

• Material Preview: Apparel - Fall/Winter 2027/28
• Footwear: White Heeled Pump
• Occasion wear: Flowing Layers
• Prints/Patterns: Sportswear- S/S 2027

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

Content Editor Polyana Gouvea highlights a trend to keep on your radar: with a natural touch and tactile appeal, wood ta...
24/09/2026

Content Editor Polyana Gouvea highlights a trend to keep on your radar: with a natural touch and tactile appeal, wood takes center stage in the fashion jewelry segment, blending artisanal, boho, and rustic elements into sophisticated, character-rich pieces for the S/S 2027 season.

Swipe through the carousel to explore key finishing inspirations, and save this post to fine-tune your next design briefing!

📌 Is your brand planning to invest on natural raw materials for your accessories line? Let us know in the comments!

As prints lean into quiet elegance, classic checks are being reinterpreted through a delicate lens. By using micro-fine ...
22/09/2026

As prints lean into quiet elegance, classic checks are being reinterpreted through a delicate lens. By using micro-fine lines and shade-on-shade color combinations, brands like Dior and Auralee prove that low-contrast patterns offer unmatched commercial versatility.

Functioning almost as a surface texture, this soft-grid aesthetic brings an elevated, timeless feel to summer collections.

📌 Is your print team exploring micro-patterns and low-contrast checks for the upcoming season? Drop your thoughts below!

From the striking comeback of bubble hem volumes to unexpected material pairings and asymmetry, London proves once again...
21/09/2026

From the striking comeback of bubble hem volumes to unexpected material pairings and asymmetry, London proves once again why it remains the capital of experimentalism and design innovation.

Swipe through the carousel to explore the highlights from our curation, and save this post to fine-tune your research!

Ready to dive into the contents that were a success on our platform last week? Find inspiration and discover the trends ...
20/09/2026

Ready to dive into the contents that were a success on our platform last week? Find inspiration and discover the trends that are shaping the fashion industry:

• New York: Womenswear - Spring/Summer 2027
• Colors: Warm Neutrals
• Jewerly: Twists and Spirals
• Trade Shows: Floral Textures

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

From wrap tailoring to utilitarian references, Content Editor Maria Veríssimo highlights tie-details arriving to refresh...
17/09/2026

From wrap tailoring to utilitarian references, Content Editor Maria Veríssimo highlights tie-details arriving to refresh the season’s coats and blazers. Whether featuring voluminous bows or thin, discreet sashes, this detail ensures a cinched waist with a graphic, ultra-modern touch.

It presents an interesting alternative to update classic silhouettes without completely altering the patternmaking, creating new focal points through a construction detail, especially within updated tailoring.

Check out the references in the carousel and save this post for your next product development cycle!

Is your brand betting on these details for your tailoring line? Let us know in the comments!

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