START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create

d by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

A symbol of classic elegance, Preppy Style is reinvented on the runways through layering, deconstructed proportions, and...
13/08/2026

A symbol of classic elegance, Preppy Style is reinvented on the runways through layering, deconstructed proportions, and a more relaxed approach to styling. From Thom Browne to Jean Paul Gaultier, key elements like blazers, pleated skirts, and plaid prove the commercial strength of the heritage aesthetic for upcoming seasons.

Swipe through the carousel and save the best references for your moodboard!

Which of these elements is a must-have for your collection? Let us know!

Planning a profitable Summer collection requires more than drawing beautiful pieces: it demands the exact product mix ra...
12/08/2026

Planning a profitable Summer collection requires more than drawing beautiful pieces: it demands the exact product mix ratio so you don't burn money on deadstock.

Dividing your mix between essentials, commercial trends, and statement pieces is the first step to ensuring high turnover and strong profit margins throughout the season.

Want to check out the complete guide with ratio rules by category, size depth, and development calendar?

Comment PLANNING to receive the full START blog article directly in your DM.

A trend that doesn't drive sales is just noise. This week's top picks, straight to the point:• Knitwear: Candy Colors• S...
10/08/2026

A trend that doesn't drive sales is just noise. This week's top picks, straight to the point:

• Knitwear: Candy Colors
• Streetwear: Distressed Denim
• Resortwear: Embroidered Pieces
• Kidswear: Artisanal Surfaces

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

Celebrating two decades of history, Copenhagen Fashion Week kicked off on August 3rd, delivering valuable insights both ...
08/08/2026

Celebrating two decades of history, Copenhagen Fashion Week kicked off on August 3rd, delivering valuable insights both on the runways and in street style.

More than just inspiration, the Danish fashion week brought practical validation of our research: we selected 5 trend confirmations that START had already forecasted for the season.

Swipe through the carousel, see what solidified in urban style, and prove the power of data accuracy in your collection planning!

Authenticity, socio-environmental responsibility, and high commercial appeal: Copenhagen Fashion Week has officially kic...
07/08/2026

Authenticity, socio-environmental responsibility, and high commercial appeal: Copenhagen Fashion Week has officially kicked off the Summer 2027 season.

Check out our gallery for the key visual highlights and start refining your brand’s repertoire for upcoming drops!

Which of these trends aligns best with your brand's audience? Let us know in the comments below!

Intense and magnetic, cobalt blue reaffirms its relevance in streetwear and casual wear for the S/S 2027 season. The sha...
06/08/2026

Intense and magnetic, cobalt blue reaffirms its relevance in streetwear and casual wear for the S/S 2027 season. The shade consolidates itself as an essential color for the urban landscape, transitioning seamlessly between elevated basics, sportswear-inspired collections, and resort-infused looks.

A strategic hue to bring instant energy to key pieces in your product mix.

Swipe to see how to apply this high-impact blue to your next collection.

Developing collections through traditional sampling method leads to high costs and extends time-to-market.To streamline ...
05/08/2026

Developing collections through traditional sampling method leads to high costs and extends time-to-market.

To streamline this workflow, we’ve combined global trend insights with three tools built specifically for the fashion industry:

SARA: An AI assistant specialized in market data validation.
Photorealistic Prototype: 2D drawing conversion into images with manufacturing cost estimates.
Virtual Fitting Studio: Fit simulation on digital models to create catalogs without physical sampling costs.

Swipe through the carousel to see the full framework of this new development workflow.

To test these tools for your brand, click the link in bio and start your free trial on START.

For S/S 27, stripes prove once again why they are a non-negotiable wardrobe staple, and this time gaining with a bold, m...
04/08/2026

For S/S 27, stripes prove once again why they are a non-negotiable wardrobe staple, and this time gaining with a bold, modern edge.

By combining statement neutrals with energetic color accents and clean graphic layouts, design teams can easily update core commercial silhouettes into eye-catching hero pieces for the warmer season.

Designing your next print story? Tap the bookmark icon to save this direction for your team!

Only what truly mattered in the fashion industry last week. Blink and you missed it.• Color: Mauve Pink• Menswear: Embro...
03/08/2026

Only what truly mattered in the fashion industry last week. Blink and you missed it.

• Color: Mauve Pink
• Menswear: Embroidery
• Loose and Flowy Dresses
• Jeanswear: Elaborate surfaces

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

Driven by the comeback of vintage sports references, retro shorts are taking center stage in upcoming seasons. The piece...
30/07/2026

Driven by the comeback of vintage sports references, retro shorts are taking center stage in upcoming seasons. The piece combines the compact silhouette of classic styles with more natural materials and sports-inspired finishes, reinforcing a nostalgic appeal across casual and contemporary looks.

Check out the carousel and save the best references for your moodboard!

START clients get access to 3 new trend alerts daily on our platform, packed with precise insights to build products with confidence. Learn more at the link in bio.

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