Horacio Costa Comunicação Visual

27/08/2025

Frank Mason Robinson (1845–1923), a bookkeeper for pharmacist John S. Pemberton, played a pivotal role in creating the iconic Coca-Cola brand. In 1886, while working at the Pemberton Chemical Company in Atlanta, Robinson suggested the name "Coca-Cola," believing the alliteration of the two "C"s would be visually striking in advertising. He designed the logo using Spencerian script, a flowing, elegant handwriting style popular among bookkeepers at the time, which conveyed sophistication and distinctiveness. This script, first used in 1887, became the foundation for Coca-Cola’s visual identity. Robinson also crafted early marketing strategies, including newspaper ads in the Atlanta Journal and distributing free drink coupons, helping establish the brand’s popularity. The logo, initially in black, later incorporated the brand’s signature red and white color scheme, with minor adjustments over time, such as trademark placements. Standardized in 1923, the logo has remained largely unchanged, symbolizing timelessness and global recognition. Robinson’s design, rooted in simplicity and memorability, is still used on billions of Coca-Cola products today, making it one of the most recognizable logos worldwide.

27/08/2025

Adolf "Adi" Dassler, the visionary founder of Adidas, revolutionized sportswear with his innovative designs, most notably the iconic Trefoil logo introduced in 1971. Born in Herzogenaurach, Germany, Adi began crafting shoes in his mother's laundry room in the 1920s, driven by a passion for enhancing athletic performance. His commitment to quality and functionality laid the foundation for Adidas, a brand that became synonymous with excellence. The Trefoil logo, designed by Adi and his team, marked a pivotal moment in the company's history. Comprising three leaves and three stripes, it symbolized Adidas's expansion into leisure and lifestyle products while honoring its athletic roots.

The logo's elegant simplicity captured the brand's versatility, blending performance with style. Adi's hands-on approach ensured the design reflected his belief in craftsmanship and innovation. Debuting at a time when Adidas sought to distinguish itself in a growing market, the Trefoil became a global emblem of authenticity and aspiration. Adi's legacy endures through this enduring logo, which remains a testament to his foresight and dedication to pushing boundaries. Today, the Trefoil stands as a cultural icon, embodying Adidas's heritage and Adi Dassler's relentless pursuit of excellence in sportswear design.

02/11/2024

Instalado no Bosque das Artes, reserva ambiental no topo do morro do Pão de Açúcar, o Projeto Maravilha proporciona uma vivência da arte contemporânea, enquanto se amplia a contemplação da paisagem e de toda a riqueza da tão exuberante quanto ameaçada Mata Atlântica. O projeto utiliza a arte para promover conscientização crítica e estimular a imaginação coletiva.

O artista convidado para a primeira edição do projeto é o gaúcho Carlos Vergara, que celebra em 2024 os seus 60 anos de carreira.

https://www.projetomaravilha.com.br/pt

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Google registra buscas por Dom Philip e Bruno Pereira, jornalista e indigenista desparecidos na Amazônia, em mais de 50 países

21/05/2022

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Design, Comunicação Visual, Identidade Corporativa, Diagramação, e-books, Web, Mídias Sociais, Treinamento, orçamentos, Apresentações

09/02/2022

Aula gratuita: Economia Circular na Prática - Entenda a mudança de olhar que vem inspirando uma nova geração de projetos ecológicos