Locker room 51 - sports branding studio

09/06/2019

I don't post new uniforms often, but this 100th anniversary Chicago Bears is fantastic. Rearly did I see a retro unifomr that also looks like it was a modern design. Love it.
https://twitter.com/ChicagoBears/status/1137181244133953537

02/10/2018

Baseball fans, what's your bracklet like? In my scenario Dodgers make it to WS second year in a row, but come short to the most consistent team of the season - Red Sox. https://www.mlb.com/fantasy/postseason-bracket-challenge

10/01/2018

Any NFL fans here? There are 8 teams left and 16 potential Superbowl matchups? Which one would you like to see? Since Cardinals are out I look at SB from estetics perspective, so for me Steelers vs Vikings would be ideal SB, I just don't want to see Pats in it again. Pennsilvania SB would be great as well.

01/01/2018

Happy 2018 folks!
Team Bahrain Merida 2018 jersey. Do you like it? Either way, vote for your favorite peloton jersey in this link:

http://www.cyclingnews.com/news/rate-the-2018-worldtour-team-jerseys-poll/?utm_content=buffer5d095&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

16/07/2017

Bahrain Merida Pro Cycling Team Branding:
The logo is a combination of metaphors that represents Bahrain, and the spirit of cycling. Circular motion of the wheel is a symbol of invention and progress.

The concentric circles in red represent the dynamic motion towards victory. Furthermore, the national flag with forward-moving arrows blend seamlessly in a form of water ripples, which is symbolic of Bahrain making waves on the world stage.

And at the epicenter of it all, is the culture of Bahrain, showcased by it’s architecture. The heart of the ripple is the golden Arabic pattern that is recognized across the world for it’s rich heritage. The symbol works as a reminder of the culture and values that the nation and the team stand for.

All this complemented by a bold typeface rendered in a combination of 'Bahraini Flag Red' and 'Sea Blue' - two colours that truly represent the island between two seas.

The jersey also communicates the country between two sees, as Bahrain is red (body) and two seas are the blue sleeves.

15/03/2017

It's March Madness time, did you fill your brackets? Whoa re you rooting for? Here's something we created 5 years ago, but never gets old: https://lockerroom51.com/2012/03/14/north-carolina-motivational-posters/

18/01/2017

http://www.eurosport.com/cycling/blazin-saddles-all-18-world-tour-kits-rated-and-reviewed_sto6001926/story.shtml
I can say that this "top notch designer" is proud to be associated with this team, and this jersey. It's great to receive so many praises for the jersey (and branding design). Thanks.

With all the festive indulgence now over, we take a sideways sartorial squint at the kits the riders will struggle to squeeze into during the 2017 season.

28/08/2016

Branding that wins Championships - 2016 Interleagie and Croatian baseball champions

Congratulations to the new champions Baseball Club Nada Split

EIB team - P.T.

22/02/2016

http://www.cyclingnews.com/news/nibali-linked-to-new-bahrain-sponsored-team-for-2017/ - Now it's official, so I'm happy to announce that lockerroom51 has been working last few months on the creation of this brand, of a new cycling team backed by HH Sheikh Nasser Bin Hamad Al Khalifa.

21/02/2016

3 years ago we designed rebranding for the Bahrain RoadRunners and all the events they run during the year in Bahrain. Said to say they didn't go with this, but looking at this 3 years later, I still think it would be a major upgrade to what they have now (you can see it at bahrainroadrunners.com)

13/08/2015

The great Canterbury of New Zealand found inspiration for Leinster Rugby jersey in LR51 designed European Legion 2013 jumper.

10/08/2015

Premiership week one is behind us. What kits you like, what kits you hate? http://www.skysports.com/football/news/11661/9866031/new-kits
In my opinion best dressed teams are Bilic's West Ham and Everton. Aston Villa is there as well as Southampton road and City Road. What are your this year's favourites? What about the other leagues?