05/03/2026
Connect. Build. Grow.
We partnered with Varnapreneurs to craft a new brand identity for one of Bulgaria’s leading entrepreneurial communities, based in Varna.
More than just an event, Varnapreneurs is a platform connecting founders, creatives, and business leaders. The identity had to work across live events, digital content, podcasts, merchandise, and large-scale stage environments, bold enough to stand out, yet structured enough to unify a fast-growing ecosystem.
One of the main challenges was the name itself. Long and highly specific, “Varnapreneurs” required strong typographic clarity and a distinctive visual anchor. We built the system around a custom “V” symbol, a recognizable mark that also subtly forms a stylized seagull, referencing Varna’s maritime identity. The symbol scales effortlessly from social avatars to large-format stage design.
The graphic language combines high-contrast colors, modular shapes, and a flexible composition system designed to create energy without losing control. Expressive, but not chaotic. Playful, yet confident.
The result is a dynamic identity that gives Varna’s key entrepreneurial event a bold, cohesive, and future-ready presence.
Varnapreneurs is not just a networking event.
It’s a growing movement.
Art Direction & Brand Strategy by Marka Collective
Visual Identity & Graphic System by Marka Collective
Copywriting by Marka Collective
Video by Georgi Milev
