KICKFLIP

24/09/2025

Most contact lens brands feel sterile. Monoyer had to be different.
Inspired by Ferdinand Monoyer – inventor of the eye chart and the diopter – we built the brand from the ground up: strategy, identity, packaging, and messaging.

The goal was to reframe lenses from a medical necessity into a lifestyle choice. Catchy, quirky, and made for a younger audience – Monoyer is built to celebrate the freedom to see clearly, every day.

We crafted a brand world that’s distinctive at every level. The logotype features O’s that transform into eyes, giving the identity a quirky twist that extends across packaging and campaigns. Lavender cuts through the clinical look of competitors, while sky-blue defines one-day lenses. Open the box and you’ll find bright interiors with chart-inspired graphics – a hidden detail that connects back to Monoyer’s legacy. The messaging system is optimistic and memorable, ensuring the brand personality comes through everywhere.

The result? A brand that brings new energy to the way we see and live.

👀 Want to see the full case study? Comment “SEE” and we’ll send you the link.

06/03/2025

How do you redesign a hospitality brand while preserving its legacy?
Over the past months, we partnered with Sharlopov Hotels , the first private hotel chain in Bulgaria with more than 25 years of history, to redefine its brand identity and digital presence.

At the core of this transformation was the creation of a strategic endorsed brand architecture - uniting five unique hotels under the Sharlopov master brand while ensuring each retains its distinct character. The result is a sophisticated yet cohesive brand ecosystem, seamlessly applied across visual identity, guest experience, and interactive websites.

The Process:
💥 1 month of strategy – deep research, analysis, competitive audits, planning, defining our approach for the brand identities and website development.
💥 6 months of immersive ex*****on – bringing the strategy to life through the creation of 6 distinctive brand identities and the design and development of 6 interactive websites. We meticulously crafted branded materials for each hotel, established brand and photography guidelines, wrote compelling copy, optimized for SEO, and delivered seamless interactive experiences on Webflow.

This was one of our most ambitious and challenging projects to date - one that pushed our boundaries at every stage. What typically takes years, we accomplished in just few months, from strategy to full ex*****on.

👑 By blending authentic Bulgarian heritage with modern luxury, we created a brand system that scales - elevating guest experiences while reinforcing Sharlopov Hotels’ position as a premier hospitality brand.

🔗 Read the story on www.sharlopov.eu

05/03/2025

👑💥✨

25/11/2024

💥 Let’s do the trick!

Since 2013, we’ve been transforming startups and global players alike—crafting bold brands, seamless products, and game-changing strategies that make a difference.

With hundreds of businesses transformed and millions of users impacted, we’re here to push the boundaries of design and technology to help businesses grow, thrive, and innovate.

✨ Take a glimpse into our work, our passion, and our craft. Let’s make great design easy and good businesses better.

👉 Ready to level up? We’re now signing up projects as early as April 2025.

23/02/2024

Mindfulness, therapy, meditation – sounds familiar, right? These topics are popping up everywhere these days.

We all face our challenges, and while there are many ways to tackle them, we need something that sparks a deep internal understanding.

That’s where IFS (Internal Family Systems) therapy comes into the picture. It’s been picking up steam for its ability to facilitate real transformation from within.

And guess what? We got to work with one of the first companies to make this method accessible to everyone.

Say hello to Sentur – a new companion app on the journey to self-discovery and transformation.

Sentur is an app designed for individuals who have the desire to step foot on their self-transformation journey. Inspired by the Internal Family Systems Model (IFS), the mobile app supports you in the process of honoring, understanding, loving, and collab…

06/07/2023

Гледайте безплатно онлайн лекциите в Перспектива този месец с лектори 
Радостина Георгиева, Яна Маджарова, и Мартин Бонов 💥 

Ради ще ни запознае с процеса при илюстриране за дигитални продукти. Яна ще говори за дизайна в корпоративния свят, а Мартин ще ни научи как да развием UX/UI дизайн кариера.

За да гледате live stream лекциите онлайн е нужно единствено да се регистрирате на 👉 perspektiva.design

Ако искате да имате достъп до всички минали лекции, може да се абонирате за Perspektiva Plus.

Очакваме ви!

23/06/2023

На 27/06 (вторник) в Perspektiva Design Community, ще си говорим с Марин за многото аспекти на обратната връзка.

Присъединете се безплатно в дискусията като се регистрирате на perspektiva.design 💥

16/06/2023

На 20/06 (вторник) в Перспектива, Мариета ще ни запознае с процеса при изграждане на бранд идентичност, най-подходящ за фрийленсъри и малки дизайн екипи. 💥

Очакваме ви 👉perspektiva.design

09/06/2023

На 12/06 (понеделник) в Перспектива ще ги говорим с Ники за шрифтове. 💥

Той ще ни научи:

• Какво пасва най-добре на конкретния проект?
• Какво прави един шрифт добър?
• Къде да намерим добри шрифтове?
• Безплатни или платени шрифтове?
• Какъв лиценз ни е необходим?

Лекциите изискват абонамент към Перспектива (Plus или Pro), който финансира нашите усилия и ни дава възможност да създаваме повече дизайн ресурси. 
Присъединете се към нас и ще получите достъп до всички събития, срещи и уроци, както и запис на тези, които сте изпуснали.

Очакваме ви! perspektiva.design

06/06/2023

Този месец в Перспектива ще презентират Николай Петрусенко, Мариета Тодорова и Марин Петров 💥

Ники ще ни научи как да избираме правилните шрифтове за проектите си, Мариета ще ни запознае с процеса и стъпките при изграждане на бранд идентичност, а с Марин ще направим дискусия за важността на обратната връзка.

Лекциите изискват абонамент към Перспектива (Plus или Pro), който финансира нашите усилия и ни дава възможност да създаваме повече дизайн ресурси.

Присъединете се към нас и ще получите достъп до всички събития, срещи и уроци, както и запис на тези, които сте изпуснали.

Очакваме ви! 👉🏼 https://perspektiva.design/