24/06/2026
Our COO and Managing Director for Bulgaria, Yordan Ginev, who also leads AIBEST as its Chairman, was recently invited by Money.bg as a special guest for an in-depth conversation on the state of Bulgaria’s knowledge industry and the impact of artificial intelligence.
As Yordan shared, companies in Bulgaria’s knowledge sector are not just keeping pace, but they are outperforming their regional competitors. “The industry is transforming, and we are moving toward an industry with much higher added value, an industry based on high technologies, digitalization, the adoption of artificial intelligence, changes in business models, changes in pricing models for clients, and at the same time changes in the quality requirements and skills expected of employees," he said. This shift is visible across the sector: while technical skills remain important, long-term success increasingly relies on adaptability, continuous learning, and openness to new ways of working.
Yordan also pointed out that for these positive trends to continue, collaboration between government and business must accelerate, especially in the areas of infrastructure and education. The move towards higher-value services, fueled by digital transformation and AI, requires a workforce that can blend expertise with adaptability. In his words: “In this dynamic environment, some fundamental qualities are becoming increasingly important. Specific skills such as programming in a particular language, or even speaking certain foreign languages, may gradually lose some of their importance and value. On the other hand, the ability to adapt to a changing environment, maintain a commitment to lifelong learning throughout one’s career, and remain open to new developments seem to me to be among the most valuable qualities.”
This transformation is influencing the way companies approach talent. There is a stronger focus on retaining employees and evolving existing roles, rather than placing all efforts on recruitment alone. And at the center of this shift is AI, which Yordan describes as a generator of possibilities, not risks. “Artificial intelligence is creating more opportunities than threats,” he emphasizes.
Watch the full interview (in Bulgarian) here: https://eu1.hubs.ly/H0wpZQg0
Thank you to Money.bg for raising the conversation around the future of Bulgaria’s knowledge industry.
Компаниите се борят да задържат талантите, а AI е по-скоро възможност, отколкото заплаха, смята Йордан Гинев от AIBEST