Releva

10/12/2025

🎉 𝗕𝘂𝗹𝗴𝗮𝗿𝗶𝗮 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝗰𝗼𝗿𝗱 𝟮𝟱% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗳𝗼𝗿 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆!

Our CEO and co-founder, Georgi Georgiev, was a guest on Bloomberg TV Bulgaria's "UpDate" with Antoaneta Vasileva to comment on the impressive achievement:

🏆 25% growth — the highest in the Balkans
🌍 Among the leaders in Europe

What is behind the success?
✅ Trust in online stores
✅ Good internet infrastructure
✅ AI in digital sales

At Releva, we work every day to help brands take advantage of this wave through intelligent personalization.💪

📺 Watch the full interview: https://youtu.be/_0QAhumpF74?si=S9N8DG5tvocnHKKW

02/12/2025

🚨 Gmail just made your email strategy public.

New update:
→ AI summarizes your emails before they're opened
→ Your send frequency is displayed to users
→ One-tap unsubscribe, no confirmation

The result? Brands that over-email are getting cut. Fast.

But here's what most marketers miss:

It's not about sending LESS. It's about sending SMARTER.

The brands winning right now know exactly:
- Which customers to email
- When to reach them
- What offer will resonate

That's customer intelligence—not guesswork.

We wrote the playbook for email marketing in Gmail's AI era.

Get it here 👉 https://releva.ai/blog/gmail-gemini-email-marketing-strategy-2025/

27/11/2025

What an incredible experience at Slush 2025! 🎉

We're thrilled to have been featured by Google for Startups alongside some truly amazing companies. Taking the stage to share Releva's journey and how we're using Google AI to revolutionize eCommerce was a highlight we won't forget.

A big thank you to the Google for Startups team for believing in what we're building and for giving European innovators a platform to shine. 💙

To our fellow founders who shared the stage—congratulations! It was amazing to be in such great company.

This is just the beginning. 🚀

25/11/2025

𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗯𝗿𝗮𝗻𝗱. 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. 🎯

Carducci elevated their email marketing with Releva's AI-powered automation:
📊 39.2% email open rates
📊 50% click rates
📊 5% conversion rates
📊 Reduced marketing costs

From struggling campaigns to sophisticated, personalized customer journeys that drive revenue 24/7.

"Releva delivers the sophisticated, tailored experience our premium brand demands." - Petya Dimitrova, Manager at Carducci

See how they did it 👉 Download the full case study: https://releva.ai/blog/case-study-carducci/

20/11/2025

🌟 Guess where we are?

Our CEO, Georgi Georgiev, and CTO Yavor Stoychev just landed at Slush 2025 in Helsinki - one of Europe's most exciting startup conferences!

They're presenting Releva at the Google 𝗳𝗼𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗯𝗼𝗼𝘁𝗵, and we want YOU to follow along on this journey! 🚀

Here's what makes us excited to share:
✨ We help eCommerce brands turn $135 one-time shoppers into $1,044 lifetime customers
✨ Our AI delivers 53x average ROI (that's not a typo!)
✨ We've grown from $150K to $2M ARR serving 250+ brands

Think of us as the brain behind the best shopping experiences - predicting what customers want before they even know it.

👉 Are you at Slush? Come say hi and let's connect!
👉 Want to see what we're building? Link in bio

🔗 Learn more about Releva: https://releva.ai/

18/11/2025

The hardest part of scaling isn't the strategy – it's letting go. 🎯

Our CRO, Boyan Stoyanov, just sat down with The Recursive to talk about something most founders struggle with but rarely admit: trusting your team to make decisions without you.

His biggest challenge? Not delegating tasks, but delegating strategic choices. When you're stuck "in the business" instead of working "on the business," growth hits a ceiling.

His advice is simple but powerful:
Pick ONE area (hiring, pricing, product) and give someone full ownership. Set the KPIs. Then step back.

It's uncomfortable. But it's how you scale.

At Releva, our agents make thousands of marketing decisions daily for eCommerce brands. But even the smartest AI can't work if founders can't trust the system. 💡

🎧 Watch the full podcast: https://youtu.be/3ZUCB758WCg?si=lfBzSkq3hvVQAd9G

What's one decision you're ready to hand over? Drop it below 👇

Can founders really scale without letting go? In this episode of The Recursive Podcast, we sit down with Boyan Stoyanov, an entrepreneur and operations strat...

13/11/2025

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 "𝗰𝗹𝗼𝘀𝗲" 𝗮𝗻𝗱 "𝘀𝗼𝗹𝗱"? 𝟵 𝘀𝗲𝗰𝗼𝗻𝗱𝘀. ⚡

We're about to launch something that changes the game for online stores.

Imagine this: A customer adds a product to their cart but doesn't check out.

With most platforms, they get a reminder... eventually. Maybe 30 minutes later. Maybe an hour. By then? They've moved on.

With what we're building:
✅ 6 seconds → Push notification on their phone
✅ 9 seconds → Email in their inbox

That's not marketing automation. That's marketing orchestration at the speed of intent.

The screenshot shows real performance from our testing. Every second counts when you're competing for attention in 2025.

Coming to production soon. Stay tuned. 🚀

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗼𝘀𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝘀𝗹𝗼𝘄 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻?
𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝘁 https://releva.ai/ .

11/11/2025

🎉 WE NEED YOUR VOTE! 🎉

Releva has been nominated for TWO major awards at the Global Startup Awards Eastern Europe:
🏆 Startup of the Year (Bulgaria)
🏆 Founder of the Year - Georgi Georgiev

This journey wouldn't be possible without:
✨ Our incredible clients who trusted us early
✨ Our team that builds magic every day
✨ This amazing community who's supported us

But here's the thing—we need YOUR help to take this to the next level!

🗳️ PUBLIC VOTING IS OPEN!
Vote for Releva in both categories (link in comments 👇)
It takes just 30 seconds to vote:

Startup Of The Year - https://competition-system.globalstartupawards.com/editions/45/categories/450/vote
Founder of the Year - https://competition-system.globalstartupawards.com/editions/45/categories/441/vote

Let's do this together! 💜

06/11/2025

📧 𝗬𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 "𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱" 𝗯𝘂𝘁 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻.

A fashion brand had a 99% delivery rate. But 26% of their Black Friday emails landed in spam. No wonder conversions were down.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲:
→ Delivery = Server accepted your email
→ Deliverability = Customer actually sees it

𝗧𝗵𝗲 𝗰𝘂𝗹𝗽𝗿𝗶𝘁: They kept emailing 60,000 inactive subscribers every week. Gmail and Yahoo saw low engagement and filtered EVERYTHING to spam.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱:
✅ Cleaned their list (removed 90+ day non-openers)
✅ Segmented based on shopping behavior
✅ Personalized content

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁:
→ 94% inbox placement
→ 6.2x ROAS
→ +47% email revenue

All from fixing deliverability. No extra ad spend.

Your sender reputation is built email by email. One poorly-targeted campaign can take weeks to recover from.

𝗤𝘂𝗶𝗰𝗸 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Have you tested where YOUR emails actually land?

Complete guide covering authentication, spam triggers, and maintaining 99%+ inbox placement:
👉 https://releva.ai/blog/email-marketing-deliverability/

03/11/2025

𝗢𝘂𝗿 𝗖𝗘𝗢 𝗚𝗲𝗼𝗿𝗴𝗶 𝗚𝗲𝗼𝗿𝗴𝗶𝗲𝘃 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘁𝗵𝗲 𝗱𝗼𝘁𝘀 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴'𝘀 $𝟮𝟭𝟱𝗕 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁:

Scott Brinker just called out the 20-year martech/adtech split as "silly stupid." McKinsey & Company's report backs this up with a shocking finding: 𝘇𝗲𝗿𝗼 𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝟱𝟬𝟬 𝗖𝗠𝗢𝘀 𝗰𝗼𝘂𝗹𝗱 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝘁𝗲𝗰𝗵 𝗥𝗢𝗜.

𝗪𝗵𝘆 𝗚𝗲𝗼𝗿𝗴𝗶'𝘀 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:

The artificial boundary between advertising (measured obsessively) and marketing technology (treated as IT overhead) creates blind spots that cost billions. You're tracking ad performance to the penny but can't connect it to what happens after the click.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁: It's not a technology problem. It's an accountability problem.

Georgi and the Releva team have been proving this for years with our "Value Journey" approach - unifying martech and adtech around actual customer lifetime value, not vanity metrics. Our results show what happens when you measure correctly: transforming customers from $135 LTV to $1,044 LTV with 53x average ROI.

𝗛𝗲𝗿𝗲'𝘀 𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: If your CMO was asked today to quantify martech ROI in revenue terms (not email opens or impressions), could they do it? And if not, what's the first metric you'd change?

Read Georgi's full analysis here 👇
https://www.linkedin.com/pulse/mckinsey-just-discovered-martech-makes-money-georgi-georgiev-0cxxf/?trackingId=ffJmjgh1T7KSjs0K59oQxw%3D%3D

But from 50 CMOs contacted, zero could explain their martech ROI The numbers tell a brutal story. Martech spending will nearly double from $131B (2023) to $215B by 2027—a 13.