04/03/2026
Shared Ground was created from a simple idea: connection starts at street level.
The logo mark is built from soft, continuous curves — inspired by walking paths and the natural flow of movement. The overlapping shapes represent people coming together, different paths intersecting, finding common ground.
The bold wordmark keeps things grounded and confident, while the rounded forms soften it — balancing structure and warmth.
Our color palette reflects the city at walking speed:
earthy olive, muted blue, concrete neutrals, and a vibrant yellow accent that brings energy without shouting.
Calm. Urban. Connected.
Every step becomes connection.
Full case study on my website — go check it out:
https://unpeeldesign.framer.website
.pangram