Softron Media Services

12/05/2026

It was a great pleasure to chat recently with Chris Toohey and Bill Keller of Verizon Studios a few weeks back. They were kind enough to share their success story in adopting our software into their workflow. Read more here: https://softron.tv/about/customer-successes/stories/verizon.php

Scaling Hundreds of Broadcast Events a Year Without Adding Complexity: Inside Verizon Studios’ Softron Workflow

05/05/2026

It seems LILLY BROADCASTING's adoption of our playout solutions has made Radio + Television Business Report's "the HOT List."

Many thanks to Lilly for trusting us in making us such an important piece of your Master Control and Newsroom workflows, and for Greenville Media for your hard working in putting it all together!

https://rbr.com/how-lilly-rebuilt-its-newsroom-and-master-control-workflow/

Rebuilding a broadcast operation is never a small undertaking, especially when moving from a Windows PC environment to Macs. For Lilly Broadcasting, it meant rethinking everything—from infrastructure and workflows to the tools their teams rely on every day.

22/04/2026

Last day of NAB Las Vegas 2026. It was great to meet so many friends, old and new, and to receive such positive feedback on the new products and features. We’ll be here (N845) all day, though, so stop by one last time to catch up.

21/04/2026

A busy Day Two, and we’re ready for more! Stop by Booth N845 to see what’s new.

20/04/2026

Great start to the show on Day One. Ready for more today! Stop by N845 to check out what’s new this year at NAB Las Vegas 2026!

19/04/2026

Day 1 of NAB Las Vegas 2026! The team is ready to go, excited to show what’s new. Stop by N845 to check out new products and features.

17/04/2026

Just a couple more days until NAB Show Las Vegas 2026! Take a look at our NAB landing page to see some of what we'll be showing: https://softron.tv/exhibition/2026/nab/

See what Softron is showcasing at NAB Show 2026, including updates to OnTheAir Video, OnTheAir MOS Gateway, and a first look at MovieRecorder 5.

16/04/2026

Softron is heading to NAB 2026 with new solutions and updates designed to make macOS-based broadcast workflows more flexible, efficient and reliable.

At this year’s show, we’re introducing OnTheAir Flow, a new solution designed to automate and streamline the media preparation process, as well as updates to OnTheAir Video and OnTheAir MOS Gateway. These improvements are focused on streamlining rundown-driven workflows, improving performance and giving production teams greater control over their content.

We’ll also be sharing a preview of what’s next with MovieRecorder, continuing our commitment to helping broadcasters, newsrooms and production teams build powerful, software-defined workflows on macOS.

If you’re attending NAB, stop by booth to see these latest innovations in action and talk with our team.

https://www.softron.tv/about/news/?id=20260413_NAB2026

15/04/2026

Live Immersive workflows and ProRes over 2110 will finally have commercially available hardware this summer. At Softron, we have built the tools used today for these workflows.

Watch this video for more: https://youtu.be/dbvcOySk4Kg

Live Immersive workflows and ProRes over 2110 will finally have commercially available hardware this summer. At Softron, we have built the tools used today f...

14/04/2026

One last sneak peek before the show! Check out this video for the latest updates to OnTheAir Video, Softron’s powerful and flexible video playback solution for broadcast and live production environments.

https://youtu.be/5w0XsbNt3T8