20/09/2026
Clients ask for a Community Manager when the work they describe is actually Social Media Management.
A CM focuses on conversations and community engagement. An SMM handles strategy, content planning, and growth. The skills overlap, but the focus differs.
At Kaizup, we say "Community Manager" because it's the term our clients know. Using language people understand always beats industry jargon.
What do you call your social media role?