November Five

05/02/2026

THE FIVE HIGHS

1️⃣ Meet the new heartbeat of live entertainment in KSA: .sa

2️⃣ Welcoming as Managing Director for the Middle East

3️⃣ Looking for people who care about their craft to join us.

4️⃣ We’re taking the stage at the , Mobile World Conference in Barcelona

5️⃣ Something for the moms and the dads…

30/10/2025

When empathy meets insight, impact follows.
Not the kind you measure once, the kind that lasts.

Together with BASE (Telenet group) we elevated a key feature into a powerful story. By reframing “limits” not as control, but as peace of mind,
we turned a functional setting into an emotional connection.

The result?
✅ Fewer support calls
✅ Lower churn
✅ A brand moment customers still remember

This carousel shows how empathy and business logic can work together, creating experiences that build both loyalty and ROI.

23/10/2025

With BASE, we reimagined the My BASE app around one simple idea: earn trust, not clicks. Through guided flows and everyday clarity, we turned bill shock into peace of mind, and feature discovery into a loyalty driver. Link in Bio

15/10/2025

🏆 We’re a Lovie Awards finalist 🏆

The new Le Pain Quotidien website is nominated for Best Website in the category Food & Beverage. A project rooted in emotion, memory, and the meaning of time.

04/09/2025

Something new is cooking…
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Stay tuned.

Shots of the weekly demo by

07/08/2025

Your website won’t build loyalty.
Your story will.

That’s the bet we made with Le Pain Quotidien.

Most restaurant sites push promos and menus.
We did something different: we designed for connection.

From a homepage that sets the tone like a quiet manifesto, to a layout inspired by a 20-year-old menu, every choice was about making people feel the brand.

This carousel breaks down 3 ideas behind the website, and how they can power your next brand experience.

23/07/2025

“With you until the end.” 🤝

That’s how Le Pain Quotidien described our role during their biggest challenge yet, the COVID closures that dropped sales to zero overnight.

But the truth is, our partnership didn’t start, or end, there.

For over 6 years, we’ve been their trusted digital partner.
From rebuilding their global website to launching a digital twin of their Chief Digital Officer. From e-commerce pivots to AI innovation.

It’s a partnership built on momentum, mutual trust, and a shared belief in what this brand stands for: warmth, care, and time.

And every step we take, we take together, as if we were their in-house team. We’re grateful for the journey so far, and proud to keep shaping the next chapters, together.

Explore the journey so far (link in comments)

16/04/2025

MX™ around the 🌐
Our co-founder took the stage today at CX Summit 25 in Dubai 🇦🇪 and let’s just say, his memory-driven narrative left a lasting impression.
Moments matter. And this one? Definitely one to remember.

06/09/2024

What an achievement for BASE (Telenet Group) and November Five! 🏅
We made it to Fast Company’s list of most innovative experiences and we earned the highest score for a Telco app in Belgium. 🫳🏻🎤

With the My BASE experience, we set out to create a stronger emotional connection with the BASE customer. By applying N5 MX™️ thinking, we were able to pinpoint which immaterial needs and unique brand aspects to leverage in order to create this meaningful and differentiating experience.

This was only possible thanks to a solid, cross-departmental and cross-partner collaboration, where brand, marketing, CVP, insights, and tech worked closely together.

19/08/2024

Le Pain Quotidien komt met Alain.AI, een tool waarmee het brein van oprichter Alain Coumont in artificiële intelligentie wordt gegoten. Een samenwerking met digitale partner November Five.

https://www.horecatrends.com/le-pain-quotidien-vereeuwigt-oprichter-alain-coumont-met-alain-ai/

19/08/2024

10/09/2023

Rooting for .d.cuyper today 🙌🏼
Iron Man World Championship
Made to move at work & in life 👊🏼