09/03/2023
The XR competition is fierce!
MR/XR devices are VR headsets with expanded AR capabilities thanks to passthrough cameras on the front of the device, meaning you can easily toggle between VR and AR views.
Apple has sadly delayed its AR glasses release, but a lower-cost Mixed reality headset is now in development. It will be launched potentially as soon as this year, according to HTC CEO and co-founder Cher Wang.
Apple wouldn’t be the only company getting in on the XR game. In October, Meta released its Mixed Reality device, the Meta Quest Pro, and Pico simultaneously released its Pico 4.
HTC VIVE has recently launched preorders for its new headset, the Vive XR Elite.
Samsung executives said they are “working out” a Mixed reality strategy. The Korean company already launched a MR headset back in 2018, the HMD Odyssey+, and does not want to fall behind the competition and market growth due to Apple’s involvement.
This move from Apple, Meta, HTC, Samsung and others will boost the overall adoption of Mixed Reality devices. Competition is always good and it proves that the future is blending between the physical and virtual world!