13/04/2026
The Strait of Hormuz is closed. Your client's cargo is stranded somewhere in the Gulf. The invoice isn't going to wait for the news to settle.
Here's the four-part message that keeps the client. And the four-part message most forwarders skip.
1. What's happening. Two sentences. No panic, just facts.
2. Which of their specific shipments are affected, with booking references. Not "we'll get back to you."
3. The revised plan. Concrete routing. A named transshipment hub. A new ETA.
4. The cost change. War risk surcharge as its own line item. Not rounded into the freight total.
The forwarder who sends this in the first 24 hours keeps the relationship. The one who waits for the client to call loses it at contract renewal.
How are you communicating with clients this week?