Spott

17/07/2023

It's been a while since we've shared an update to our page. This a quick reminder of the exciting news that Spott has been acquired by Publitas.com.

We regularly post valuable and helpful content on the Publitas page. Please give us a follow when you have a spare moment - https://www.facebook.com/publitas.

Read more about the acquisition here: https://bit.ly/40t1zsS.

Spott.ai acquired. Publitas acquires spott.ai so customers can improve content through Interactive images, videos, and inspirational content.

26/01/2023

GREAT NEWS, part II. next to Outbrain, you can now make all of your native ads interactive and publish them via Taboola 🥳

Who wants to double his CTRs on his campaign? 🤩

We are giving away Yearly Enterprise Licenses worth $18,000 each for those that want to create a client case on this one 👌

Contact us via PM for more info and get things going.

20/01/2023

GREAT NEWS. You are now able to get much more ROI on your native ads: you can make all of your native ads interactive and push them through via the Outbrain network.

Who wants to double his CTRs 😄🥳

We are giving away Yearly Enterprise Licenses worth $18,000 each for those that want to create a client case on this one 👌

Contact us via PM for more info and get things going.

19/01/2023

If you are not making all of your web content interactive, you are missing out...up to 20% of your online sales revenues 👇 💰

Producing interactive content allows users to instantly convert when inspired.
The main differentiator though is that inspirational content (the perfect outfit, that amazing dish, or the bathroom you've always dreamed about) combines different products into something more...and yes, you only need 1 click to get what you've always dreamed of.

One of our clients, Colruyt Group did an independent A/B test and as a result, saw a startling increase in orders (+20%) combined with an increase in the average order value (+19%) compared to the regular non-interactive version.

Colruyt increased orders with +20% and uplifted their average order value with +19% using interactivity on their website.

19/12/2022

DPG Media België and Spott have been long-term partners in bringing advertising innovation to the market, so we are super excited to bring you this client case.
👉 https://spott.ai/testimonials/the-dpg-media-case/

DPG media has been producing interactive ads for its OTT channels with the goal to offer more bottom-of-the-funnel results (lead gen, sales) on top of classical CPMs.

For every A/B test, DPG Media measured 25% to 40% higher click-through rates on interactive video ads produced using Spott.

As an unexpected additional result, making the ads interactive had a +26% positive impact on classical CTAs that can be added using platforms like Freewheel

14/12/2022

The challenge of a well-constructed and qualitative digital marketing plan is to continuously find ways to further reduce the number of online touches (about 11 on average according to Google) you need to convert a prospect into a client whilst at the same time reducing the weight of paid media in the mix.

Interactivity does exactly that by allowing your website visitors to convert instantly when inspired. To throw some numbers out there: +20% avg session time, +200% lead capturing, +19% average order value, and less retargeting needed via paid social ads.

If you have not yet chosen your favorite tool to use in your '23 marketing plan, we made a list of best-reviewed tools including feature overviews and price schemes. 👇

Explore the best 15 interactive video software. You can skyrocket engagement, CTR and double or even triple your conversion rates.

14/11/2022

Spott just got listed by GetApp as one of the 10 must-have Martech tools you should always have in your stack 🚀 🚀🤙

If you are working day in and day out on:
- improving website performance
- boost lead generation
- uplift sales conversion

You should join more than 7,000 companies worldwide using Spott.
👉 https://spott.ai/book-a-demo/

https://www.getapp.com/resources/best-tools-for-martech-stack-for-startups/

Here are our top 10 picks for the best martech tools you can have in your arsenal.

07/09/2022

𝗧𝗵𝗲 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗮𝘁 𝗮 𝗯𝗹𝗶𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗽𝗮𝗰𝗲.
In order to keep your customers hooked your customer engagement marketing has to be on point 🚀

Where once a stellar customer experience meant prompt replies, discounts, and a quality product, the standard now also includes:
✅ Ongoing brand communication
✅ Regular product updates
✅ Helpful content

You need to provide value to your customers far beyond the moment of purchase 🛍️
That's when great customer engagement marketing comes into play!

Read the full article in our blog post below👇
https://rfr.bz/f4lybp6

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Content and social media have made it easier to boost your customer engagement marketing. Nevertheless your content has to be on point!

05/09/2022

What exactly is shoppable content? 🛍️
Most importantly, how can it be used to improve your marketing communications and engaging content?

Unfortunately, many of these businesses don’t know what shoppable content is and how it works.
That’s why we put together this comprehensive guide. With it, you’ll learn all about shoppable content and how you can start taking advantage of this kind of content right away!

Check our comprehensive guide packed with real success stories and examples from ecommerce businesses! 👇
https://rfr.bz/f3eg0k9

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Shoppable content represents the next big thing for businesses all around the world. Explore some examples and learn how Spott can help you!

31/08/2022

Today, being unique in marketing is rather complicated.

If you want to increase users' encouragement and boost your conversion rates, use 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝘃𝗶𝗱𝗲𝗼 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆:

✅ It will raise customers' engagement & interaction with your content
✅ Viewers can drag, scroll, click, select an object, and perform specific actions set by the content developer

📈The more the interaction, the higher the conversion rate is 📈

👇Allow 10 examples of interactive videos to inspire you 👇
https://rfr.bz/f4kpvme

24/08/2022

It's no secret that 𝘃𝗶𝗱𝗲𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 to any solid digital marketing strategy in 2022 📹

What is less well known, however, is 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝗿𝗶𝗴𝗵𝘁.

Brands are becoming more video-savvy by the day, so if you want to keep up, you need to understand the ins and outs of what works, when, and why. And of course test, test, test.

Only you can test to see what connects with your target audience. However, we can assist you in better understanding 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗮𝗻𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗮𝗻𝗱 𝗻𝗮𝘁𝗶𝘃𝗲 𝘃𝗶𝗱𝗲𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀.
That is the goal of this guide 📽️

In this article or our blog, we cover 👇

✅ What is video marketing?
✅ The benefits of video marketing
✅ How to produce your first marketing video (step-by-step instructions)
✅ Types of marketing videos
✅ How to start your first video marketing campaign
✅ The future of video marketing (hence interactivity)

https://rfr.bz/f4kghd5

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Looking to get started with video marketing? Want to know the best practices and tips in 2022? Learn everything here in this guide.

22/08/2022

Successful marketing is not about making a new sale, but about 𝗮𝗰𝗾𝘂𝗶𝗿𝗶𝗻𝗴 (& 𝗸𝗲𝗲𝗽𝗶𝗻𝗴) new clients. That way, you secure any future sales of that same client.

CRM software helps you fulfill that! Today’s CRM systems are remarkably multi-purpose due to intense competitive forces.

𝘊𝘩𝘦𝘤𝘬 𝘰𝘶𝘵:
✅ Our user's favorite CRM software
✅ Top CRM software of all time
✅ How Spott can boost your lead generation

👇 Read all about it in the article below 👇
https://rfr.bz/f3dcntd

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Being successful in marketing is not about making a new sale, but about acquiring (& keeping) new clients, while using the best CRM software.