06/08/2026
We didn’t redesign Blow just to make it look better.
We redesigned it to make the product easier to understand, easier to explore, and easier to buy.
The original experience had the product, features, and information, but the hierarchy wasn’t clear enough to guide users’ attention. So we rebuilt the interface around a clearer hierarchy.
What we improved:
01. Visual Hierarchy: Clearer product → features → proof → CTA flow.
02. Typography: Stronger type contrast for brand and product information.
03. CTA Design: Clearer “Add to Cart” action.
04. Product Presentation: Stronger visuals, variants, and lifestyle imagery.
05. Feature Communication: Visual callouts instead of lengthy descriptions.
06. Product Discovery: Easier browsing across scents, colors, and accessories.
07. Trust Signals: Reviews, ratings, warranty, and shipping surfaced at key points.
08. FAQ Experience: Clear answers to common purchase questions.
09. Mobile Experience: Responsive layouts without losing hierarchy or product story.
The result?
A product experience that feels more intentional, premium, and conversion-focused while making the product itself easier to understand.
Good redesign isn’t about adding more. It’s about making the important things impossible to miss.
Which improvement stands out to you the most? Share your thoughts in the comments. 👇