05/05/2021
What Is a Lead Generation Strategy?
A lead generation strategy includes tactics that attract interested prospects and convert them into leads. A lead is a potential customer who has shown interest in your brand by taking some action. They have shared their contact details or otherwise implied that they may want to do business with you.
Both B2C and B2B lead generation strategies include four components.
*Lead capture: A way to collect information from a lead. Information may include the lead’s name and contact information as well as relevant qualifying details about them or their organization (e.g., business name, position, number of employees).
*Lead magnets: An incentive that drives prospects to become new leads.
*Lead qualification: A process that uses the lead’s information to determine how likely they are to buy.
*Lead segmentation: The process of segmenting leads based on their information, habits, and activities.
To fulfill each of these components, consider using our 12 reliable lead generation strategies below. For each tactic, we’ve also included a real-life lead generation example to illustrate how they might look like in practice.
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