16/10/2025
SEO stands for Search Engine Optimisation and is a practice that aims to rank a website as high as possible in organic search results. The measurable effect is increased organic traffic on the website and, consequently, more visits and conversions (read more about conversion rate optimisation). To put it briefly, if your goal is the first page on Google for specific keywords, you need to apply SEO techniques.
I have decided to prepare a detailed guide that will lead you “step by step” through the areas to focus on to achieve this goal. An article also includes the most powerful tools and software SEO companies and professionals usually use. An article does not include information on how to hire SEO experts or agencies. How to hire the right agency to boost your ranking you can find in the article “SEO RFP“.