Rangs Electronics – a journey of growth and innovation! In 1984, a new chapter unfolded in the history of consumer electronics in Bangladesh. Rangs Electronics Limited (REL), established in Dhaka, began its journey to become a leading trademark in the consumer electronics industry. In partnership with SONY Corporation, Japan, REL soon became the official distributor of SONY in Bangladesh and quick
ly gained a reputation for innovation and excellence. This marked the beginning of an incredible journey that saw REL become one of the most respected private companies the country. From its inception, REL consistently pushed the boundaries of imagination. By the mid 1990s, REL was already an authority in assembly, manufacturing, importing, exporting, marketing and, notably, warranty and quality after-sales service. Guided by its founders and skilled professionals, REL soon carved out an impressive market share. Boasting the first authorised licensee of SONY JAPAN, REL has delivered cutting-edge SONY products to the Bangladeshi market for almost forty years. Today REL has expanded its portfolio of brands to include LG, Kelvinator, Fuji, Whirlpool and Philips, Zeiss, Kenstar, Fuji, Daishin, and Yasuka. Its’ nationwide assembly of outlets showcases TVs, refrigerators, ACs, ovens, washing machines, air coolers, and a variety of home appliances. In the past decade REL has also greatly invested in its own brand, “RANGS”, offering an affordable choice to increasingly affluent consumers seeking quality TVs with reliable warranty. REL has experienced remarkable growth and evolution of business strategy. What began with a single 12" Black & White TV and one RCR under the SONY brand in 1986, has blossomed into a diverse product lineup featuring over 20 brands and 450 products. In 2024 Rangs Electronics Limited stands at the forefront of marketing, sales, and the distribution of home electronics, including kitchen appliances, broadcast & content creation, as well as medical equipment technology. The impact of REL's relentless pursuit of excellence is evident in its substantial market share, currently occupying 30% of the total electronics and home appliances market in Bangladesh. With a vast network comprising 90+ Customer touch points (CTP), over 450 authorised Dealers, and 70 Service Centers complemented by nearly 375 Mobile Service Units, REL ensures unparalleled accessibility and service excellence throughout the country. Join us as we continue to shape the future of consumer electronics, driven by our unwavering commitment to innovation, quality, and customer satisfaction. Experience the legacy of Rangs Electronics Ltd.– the emblem of excellence in business!
