13/01/2026
๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐๐ข๐ญ๐ฅ๐: ๐๐๐๐ ๐จ๐ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง & ๐๐๐ญ๐๐ข๐ฅ ๐๐๐ฅ๐๐ฌโฃ
๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ: ๐๐ก๐ข๐ญ๐๐ฌ๐ก๐๐ฅ๐ฅ ๐๐ข-๐๐๐๐ก ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ฌ ๐๐ข๐ฆ๐ข๐ญ๐๐โฃ
๐๐จ๐ ๐๐จ๐๐๐ญ๐ข๐จ๐ง: ๐๐ก๐๐ค๐ (๐
๐ข๐๐ฅ๐-๐๐๐ฌ๐๐ ๐ฐ๐ข๐ญ๐ก ๐ง๐๐ญ๐ข๐จ๐ง๐ฐ๐ข๐๐ ๐ญ๐ซ๐๐ฏ๐๐ฅ)โฃ
๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ: ๐๐๐ฅ๐๐ฌ & ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ โฃ
๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ฆ๐๐ง๐ญ ๐๐ญ๐๐ญ๐ฎ๐ฌ: ๐
๐ฎ๐ฅ๐ฅ-๐ญ๐ข๐ฆ๐โฃ
๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐จ: ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ
Company Overview
Whiteshell Hi-Tech Industries Limited is one of Bangladeshโs fast-growing technology manufacturers, specializing in SKD assembly and localization of IT and commercial display solutions. Our diversified product portfolio includes Interactive Flat Panels (IFP), Video Walls, KIOSKs, Digital Signage, Projectors, Laptops, PA & Conference Systems, Surveillance Solutions, and other advanced commercial display technologies.
To support our nationwide expansion, we are seeking a highly strategic, performance-driven, and experienced Head of Distribution & Retail Sales to lead channel development, strengthen dealer and retail networks, and drive sustainable sales growth across Bangladesh.
Key Responsibilities
Strategic Leadership & Sales Management
ยท Lead, manage, and oversee nationwide Distribution & Retail Sales operations.
ยท Develop and execute long-term sales strategies, channel expansion plans, and revenue growth models.
ยท Take full ownership of sales P&L, market expansion, and profitability.
ยท Set annual, quarterly, and monthly sales targets, KPIs, and incentive structures for all hierarchy levels.
ยท Organize and lead regular sales meetings to review performance and ensure target achievement.
ยท Prepare and present periodic sales forecasts, budgets, and performance reports to Management.
Distribution, Dealer & Retail Network Development
ยท Identify, recruit, onboard, and develop new distributors, dealers, and retailers nationwide.
ยท Expand market coverage through structured territory planning and channel development.
ยท Strengthen relationships with key distributors, dealers, brand shops, and modern trade partners.
ยท Ensure effective dealer management, including stock planning, servicing, delivery coordination, and compliance.
ยท Design and implement dealer incentive schemes, onboarding programs, and activation plans.
Sales Ex*****on & Market Expansion
ยท Drive primary and secondary sales growth to meet volume, value, and market share targets.
ยท Ensure product availability, visibility, merchandising, and POSM ex*****on at retail outlets.
ยท Execute trade marketing programs, promotions, roadshows, campaigns, and dealer activation initiatives.
ยท Monitor route planning, field ex*****on, and productivity of regional and zonal sales teams.
ยท Identify new market opportunities, channels, and strategic partners.
Pricing, Trade Marketing & Credit Control
ยท Define and control pricing strategies, trade margins, discount structures, and promotional policies.
ยท Ensure strict adherence to company credit policies and timely collection from dealers and retailers.
ยท Resolve outstanding payments professionally while maintaining long-term relationships.
Cross-Functional Coordination
ยท Coordinate closely with Marketing, Production, Supply Chain, Accounts, MIS, and Service teams.
ยท Ensure smooth order processing, invoicing, delivery, installation, and after-sales support.
ยท Support new product launches and brand positioning initiatives.
Market Intelligence & Reporting
ยท Analyze market trends, competitor activities, pricing strategies, and consumer behavior.
ยท Collect dealer and customer feedback to support data-driven decision-making.
ยท Maintain accurate records of sales pipelines, dealer performance, inventory, and collections.
ยท Submit weekly and monthly sales, collection, and market intelligence reports to Management.
Dealer Performance Management & Development
ยท Ensure dealer incentive calculation, adjustment, and timely ledger closing
ยท Monitor dealer stock levels to maintain healthy inventory and avoid stock issues
ยท Track dealer target vs. sales achievement and take corrective actions
ยท Manage dealer performance evaluation and follow-up
ยท Strengthen dealer relationships through regular engagement and nurturing
ยท Conduct dealer training programs on products, sales, and company policies
ยท Facilitate continuous knowledge sharing to improve dealer capability and business growth
Governance, Compliance & Documentation
ยท Establish and enforce sales SOPs, governance, discipline, and ethical standards.
ยท Manage dealer and retailer agreements, proposals, and official documentation.
ยท Ensure compliance with company policies and regulatory requirements.
Additional Responsibilities
ยท Lead new product launches, channel development, and territory expansion initiatives.
ยท Perform any other duties assigned by Management from time to time.
Educational Requirements
ยท Bachelorโs or Masterโs Degree in Business Administration, Marketing, or a relevant discipline
Experience Requirements
ยท Minimum 15โ20 years of experience in Distribution, Dealer, Retail, or Channel Sales
ยท Prior experience in IT, electronics, AV/display solutions, or technology products preferred
ยท Age: 40 to 45 years
ยท The selected candidateโs appointment and joining will be effective from April 2026.
Additional Requirements
ยท Lead and execute nationwide distribution & retail sales strategy aligned with company growth targets
ยท Develop, expand, and manage dealer, distributor, and retail partner networks
ยท Strong expertise in channel sales, route-to-market, and territory management
ยท Ability to design and implement dealer incentive schemes and trade promotions
ยท Proven experience in dealer target setting, achievement tracking, and performance analysis
ยท Hands-on capability in dealer ledger management, reconciliation, and adjustment
ยท Strong control over stock monitoring, secondary sales, and inventory movement
ยท Experience in retail visibility, merchandising, and point-of-sale ex*****on
ยท Capability to plan and manage sales forecasting and demand planning
ยท Expertise in distribution policy, credit control, and collection management
ยท Strong knowledge of pricing, discount structures, and margin management
ยท Hands-on experience with ERP / CRM systems for distribution and retail sales
ยท Ability to generate MIS, dashboards, and sales performance reports
ยท Leadership skills to manage regional, area, and territory sales teams
ยท Experience in dealer development, training, and knowledge sharing
ยท Strong coordination with Supply Chain, Finance, Marketing, and Operations
ยท Ability to ensure sales governance, compliance, and SOP adherence
ยท Market intelligence, competitor analysis, and retail market insights
ยท Strong negotiation, communication, and relationship management skills
ยท Results-driven mindset with accountability for volume, revenue, and market coverage
ยท Strong leadership, communication, negotiation, and decision-making skills
ยท Proven ability to manage large sales teams and nationwide operations
ยท Willingness to travel extensively
ยท Ability to work under pressure and meet aggressive sales targets
ยท Proficiency in MS Excel, reporting tools, and ERP/CRM systems
Salary
ยท Negotiable (Based on experience and competency)
Compensation & Benefits
ยท As per company policy
