28/08/2026
Logo Concept — Paru
The logo is primarily designed for a saree brand, inspired by the beauty of Bengali culture, traditional sarees, and femininity.
The decorative pattern within the Paru lettering is inspired by the traditional saree border (পাড়), representing Bengali textile heritage and craftsmanship. The Kathgolap flower petals symbolize softness, grace, and feminine beauty.
With these elements, We tried to create a simple yet elegant visual identity that brings together Bengali tradition, the beauty of sarees, and feminine softness—giving Paru a distinct and graceful character.
