26/09/2026
A few years ago, this entire tool category didn't exist. Now it's becoming as standard as Google Analytics. ๐ค
Think about it: how do you measure a click? Easy- that's been solved for 20 years.
Now ask: how do you measure a mention inside a ChatGPT answer? Or whether Perplexity cited your brand instead of your competitor? Or how often Gemini even knows you exist?
A few years ago, no tool was built for that question. Now it has a whole industry.
Otterly.ai. Rankscale. HubSpot AEO. Ahrefs Brand Radar. Purpose-built to track one thing: whether your brand actually shows up in AI-generated answers, or goes invisible while your competitors get quoted by name.
Google Analytics told you who clicked. These tools tell you who got cited, even when nobody clicked at all.
If you're not tracking AI visibility yet, you're not behind on a trend. You're missing the entire scoreboard.