17/11/2021
Learn abot TYPES OF ECOMMERCE
To fully understand Ecommerce platforms, its important to take a look on types, history, growth and impact in this type of business world. It’s very important to choose the right model of ecommerce platfom for you, so let’s look at those.
Generally, there are seven main models of ecommerce that businesses can be categorized into:
1. B2C (Business to Costumer), encompasses transactions made between a business and a consumer. B2C is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an online shoe retailer, it’s a business-to-consumer transaction.
2. B2B (Business to Business), Unlike B2C, B2B ecommerce encompasses sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses. Business-to-business sales often focus on raw materials or products that are repackaged before being sold to customers.
3. C2C (Costumer to Costumer), C2C is one of the earliest forms of ecommerce. Customer-to-customer relates to the sale of products or services between customers. This includes C2C selling relationships, such as those seen on eBay or Amazon.
4. C2B (Costumer to Business), C2B reverses the traditional ecommerce model, meaning individual consumers make their products or services available for business buyers. For example, the iStock Photo business model in which stock photos are available online for purchase directly from different photographers.
5. B2A (Business to Administration), B2A covers the transactions made between online businesses and administrations. An example would be the products and services related to legal documents, social security, etc.
6. C2A (Administration to Business), C2A is similar B2A, but consumers sell online products or services to an administration. C2A might include online consulting for education, online tax preparation, etc.
7. D2C ( Direct to Costumer),campaign involves promoting a product or service directly from the seller to consumer, cutting out any middleman along the way, allowing the brand to build a direct relationship with their customers.