ScaleUP

ScaleUP ScaleUP d.o.o. has been established in Sarajevo.

We are a software development company that wants to gather the most amazing and talentful people that are going to be a part of the team that will create future unicorn products.

21/07/2026

One of the harder conversations we have with founders is agreeing on what “done” means.

Done doesn’t mean “everything I imagined is built.” Not for V1.

Done means the core flow works, it’s tested, and real users can sign up and get to the main value. That’s it. No admin panel with 15 views. No automated email sequences. Those are V2 in a V1 costume.

Getting clear on the finish line is honestly half the work.

Can you finish this sentence: “V1 is done when a user can ___”?



Hiring developers is not the same as having a product team.If you’ve been the founder who’s also the project manager, QA...
17/04/2026

Hiring developers is not the same as having a product team.

If you’ve been the founder who’s also the project manager, QA tester, and the person Googling tech stack decisions at 1am... you already know.

Is there a better way? What about one team that owns design, dev, and QA together? No gaps to fill yourself. Now we’re talking about a different experience.

Been there?

There’s a point in most projectswhere things finally start to make sense.Not because the work is finished, but because t...
26/03/2026

There’s a point in most projects
where things finally start to make sense.

Not because the work is finished, but because the direction is clearer than it was yesterday.

That’s usually when progress starts feeling real.

A lot of outcomes come down to a few key decisions.The hard part is knowing which ones deserve more time.Here's what can...
17/03/2026

A lot of outcomes come down to a few key decisions.
The hard part is knowing which ones deserve more time.

Here's what can help:

➡️ Focus on decisions with bigger impact
➡️ Involve the right people early
➡️ Don't rush the final decision

Which decision this week deserves the most attention in your team?

Fresh priorities, clear thinking.Starting the week knowing what actually matters.
09/03/2026

Fresh priorities, clear thinking.

Starting the week knowing what actually matters.

Growth rarely comes from reacting.It comes from adjusting early.A few habits that help teams stay sharp:➡️ Review assump...
27/02/2026

Growth rarely comes from reacting.
It comes from adjusting early.

A few habits that help teams stay sharp:

➡️ Review assumptions, not just results
➡️ Improve something before it becomes a problem
➡️ Test small changes regularly

What's one thing your team revisits regularly?

Work isn’t just individual effort.It’s layers of contribution happening at the same time.Different roles. Shared outcome...
20/02/2026

Work isn’t just individual effort.

It’s layers of contribution happening at the same time.

Different roles. Shared outcome.

Deep focus.No noise.Just getting everything done before the weekend.
13/02/2026

Deep focus.
No noise.
Just getting everything done before the weekend.

Strong teams are built in small moments.Trust, clarity and momentum often start with simple, human interactions.That’s w...
06/02/2026

Strong teams are built in small moments.
Trust, clarity and momentum often start with simple, human interactions.

That’s what keeps work moving forward.

28/01/2026

New Founder Talks episode is live 🎥

This time, Adi talks with Alina Croitoru, founder of , about building products that prioritize real human connection over attention and metrics.

If you care about community, depth, and building things that actually matter, this one’s for you.

👉 Watch the full episode via link in bio.

Address

Radenka Abazovica 2A
Sarajevo
71000

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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