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fileroom

Name: fileroom
Address: Suite 17A, Foyer A, Level 2, 151-153 Herdsman Parade, Wembley, WA, 6018, AU
Telephone: +611300345376

We boost your sales success, attract engaged prospects, and delight your customers to future-proof your business, while you focus on what you do best.

Digital strategy and strategic content creation done for you. We're all about your business growth and future-proofing your sales revenue. We work with you to achieve this through purpose-fit content at every stage of your buyers' journey, paired with digital enablement, so you can focus on what you do best for your customers.

11/10/2026

SEO and AEO are getting harder to measure.

Not because the data has disappeared – but because more of the buying journey is happening somewhere you can’t see.

Your buyer might ask ChatGPT, compare options with Claude, then Google you. By the time they reach your website, the journey has already started.

So what does ROI really look like when the journey starts before the click?

We’ve looked at what you can measure, what you can’t, and where the blind spots are.

Link in comments.

09/10/2026

Is SEO really effective, even against a competitor whose name is your category keyword?
One of our clients faced that exact problem. We took on the challenge and grew organic sessions 40%, took the category keyword from under 50 daily impressions to 200+, and made paid more efficient in the process.

A competitor owning your keyword is a structural disadvantage, not a permanent one.

https://fileroom.com/resources/our-work/how-effective-is-seo-when-your-competitors-name-is-your-industrys-name

21/09/2026

AI visibility is becoming a bigger part of how brands get found, but there is still a lot we don’t know about what actually influences an AI assistant's answers.

So we tested it from both sides: a paid campaign and an organic AEO strategy, and tracked what happened.

The results showed two very different ways to build AI visibility – and why there’s value in doing both.

The full story is in the case study. Link below.

16/09/2026

Planning to advertise on ChatGPT? There are a few things you should know before you spend a dollar.

Campaign objectives, targeting, conversion tracking and creative all come with some important considerations , and a few aren’t as straightforward as you might expect.

We’ve covered the key things to check before you launch in the full article. Link in comments.

09/09/2026

Ever wonder what your competitor is doing differently?

It would be great to sneak into their marketing strategy and find out.

We can’t do that. But we’ve seen the patterns behind businesses that start pulling ahead, and we can tell you what to look for.

We broke down the three pieces that can give you a clue in the full article.

Link in the comments.

28/08/2026

Popular and effective aren't always the same channel.

Here's what's actually converting for B2B right now, and what to watch heading into 2027.

Find the link in the first comment.

18/08/2026

Have you seen this before?

Your paid media looks healthy. Cost-per-lead is fine. Form fills are up.

But sales still can’t connect any of it to closed revenue.

The campaigns look good. The numbers look good. So why can’t you see the revenue?

We’ve written a guide to what’s really happening – and how to close the gap. 👇

https://hubs.ly/Q04swN-C0

11/08/2026

Ever feel like one sales opportunity is actually ten conversations happening at once?

That's B2B and heavy industry. A buying committee of five or more people, all needing something different, while sales tries to keep track of who’s who and where the deal is really at.

We helped one company fix this.

We rebuilt their lifecycle around real buying signals and brought in AI only where it could actually help.

The result? Their CRM stopped sitting on the sidelines and started helping sales know who to talk to next.

Read the full story below.

06/08/2026

The new AI advertising channel is open, but the setup is different from traditional search and social campaigns.

We were among the first advertisers on the platform and learned what works (and what doesn’t) through hands-on testing.

We’ve put together a practical guide covering how to set up a ChatGPT Ads campaign, including context briefs, campaign structure, and tracking considerations.

Get in early, learn the channel, and build your advantage before the competition catches up.

Link in the first comment.

30/07/2026

6 months ago, maybe more, ChatGPT quietly opened a waiting list to test ChatGPT ads. We put our name down and got one of the very few seats in Australia and ran a proper experiment using our own budget, testing the platform, and digging into the data.

What we learned:
→ What it really costs
→ How targeting works when there are no audiences to build
→ The measurement trap that can quietly impact your data
→ The question we’re not ready to call yet: whether advertising influences visibility inside ChatGPT’s own answers

The platform won’t stay this quiet for long.
When advertising opens up properly, everyone starts from zero.

You won’t have to.

We’ve shared the full breakdown of what we tested and what marketers need to know.

Read the full article: link in the first comment.

Address

Suite 17A, Foyer A, Level 2, 151-153 Herdsman Parade
Wembley, WA
6018

Opening Hours

Monday	8am - 8pm
Tuesday	8am - 8pm
Wednesday	8am - 8pm
Thursday	8am - 8pm
Friday	8am - 8pm

Telephone

+611300345376

Website

https://fileroom.com/

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