eTourism

04/06/2026

Most hospitality agency contracts start with $80,000 to $150,000 in year-one fees before a single booking has been attributed to the work.

We built our agency differently.

eTourism's Boost Direct programme bills on one line: commission on direct bookings only. No upfront, no setup, no retainer.

If we cannot drive direct bookings, we do not earn.

That structure changes every strategy conversation.

03/06/2026

Most accommodation operators hear "website refresh" and think: here comes the upsell.

Sometimes that's true. But the 2-3 year hospitality website lifecycle is not invented. Between 2022 and 2026, Google launched AI Overviews, updated the LodgingBusiness schema standard, rolled out Helpful Content updates, and tightened Core Web Vitals thresholds for mobile.

A site built to 2022 standards is competing with one hand behind its back in 2026 search results.

The refresh your agency is recommending might just be the maths. Read why:

20/05/2026

Your last Instagram post probably reached less than 5% of your followers.

That number isn't a Meta secret. It's the consistent observation across every hospitality social account we manage. Less than 1 in 20 of the followers you worked to acquire saw the content you paid your agency to create.

There is a case for paid distribution. And there is a case for not paying for organic-only at all.

We wrote up the maths.

20/05/2026

AI Overviews now answer around 30% of hospitality search queries before anyone clicks through to a website.

For properties with proper schema, citation status puts your name inside Google's answer box at the trip-planning moment. For properties without it, the question gets answered and you never enter the conversation.

The three schema types that decide which side of that line your property sits on: LodgingBusiness, Offer, AggregateRating.

We wrote up how each one works. https://www.etourism.com.au/blog/google-stopped-sending-you-traffic-it-started-giving-the-ans/

25/02/2026

Sun, surf, and the perfect getaway 🌊

The website for Cashelmara was designed by eTourism to showcase their luxurious apartments, highlight stunning ocean views, and connect with guests online.

👉Visit : https://www.cashelmara.com.au/

18/12/2025

As we wrap up 2025, a huge thank you to all our clients for being part of the eTourism journey this year 🎄

Please note our office will be closed from Friday 19 December and will reopen Monday 5 January. Our support queue will still be monitored over the break, so for support requests or urgent work, please submit via https://support.etourism.com.au 😊

https://www.etourism.com.au/blog/christmas-operating-hours-and-a-thank-you-to-our-clients/

Christmas Operating Hours and a Thank You to Our Clients - eTourism - Digital Marketing

17/12/2025

A big thank you to our amazing clients! 🌟 eTourism loves helping properties shine online with expert social media and destination marketing.

Discover how we can help your business: https://www.etourism.com.au/

09/12/2025

Slow websites cost bookings! ⏱️ Learn why website load speed is critical for hotels and how optimising it can improve user experience, SEO, and direct bookings.
Stay Visible. Stay Booked.

Read the full blog: https://www.etourism.com.au/blog/why-website-load-speed-matters/

Site speed impacts bookings and SEO. Learn why loading under 2 seconds is the gold standard and how to get there.