DMKT Performance Australia

DMKT Performance Australia Search marketing specialists committed to delivering great results to each of our clients.

DMKT Performance, established in 2015, is a highly specialized search engine marketing agency based in Tweed Heads, focusing on search engine optimization (SEO) and Google Ads management. As an AI-driven search marketing agency, we are committed to delivering outstanding results for our clients. Our expertise spans across SEO, local SEO, and Google Ads management, making us the go-to Google Ads agency in the Southern Gold Coast. Over the last decade, we have had the privilege of working with diverse businesses, helping them achieve top rankings on Google through effective SEO strategies and driving business growth with targeted Google Ads campaigns. As an experienced SEM agency, we ensure your business gets the visibility it deserves.

24/08/2026

Ask ChatGPT, Perplexity or Google’s AI a question in your industry. Does your business come up — or does a competitor?

That’s AI visibility. And most business owners have no idea where they actually stand.

The reel breaks down the five shifts behind AI search in plain English. Here’s the part that hits your bottom line:
AI answer engines don’t show ten blue links. They give one answer and cite a handful of sources. If you’re not one of them, you’re invisible at the exact moment someone’s ready to buy.

And this isn’t “coming soon.” Google’s AI Overviews have been live in Australia for over a year — some publishers have already reported informational traffic dropping 10–30%. That’s before you even count ChatGPT, Perplexity and Gemini.

The businesses getting cited? The ones AI trusts. Content that says something new (not the 51st version of the same answer). Real mentions on sites people actually trust. Pages that answer the whole question, not just a stuffed-in keyword.

So SEO isn’t dead — the job changed. It’s not “rank on page one” anymore. It’s “be the source AI quotes.”
How many of the five did you already know? 👇

Want to see exactly what AI is saying about your business across ChatGPT, Google and the rest — and where the gaps are? DM us or request a free AI Visibility Report via the link in bio.

19/08/2026

“AI is replacing Google” — that’s the line I keep hearing from business owners who are about to make an expensive mistake.

Here’s what they’re missing.

ChatGPT, Gemini and Perplexity don’t pull their answers out of thin air. When they cite sources, they lean on the sites Google and Bing already trust. So the businesses cutting SEO to “get ahead of AI” are quietly handing their spot in those answers to the competitors who kept at it.
And the goal has shifted. For years it was: rank on page one. Now a customer often gets one AI answer built from a handful of sources — and if you’re not one of them, you’re not in the conversation. There’s no page two to scroll to.

That’s the real game now: not just ranking, but becoming the source AI quotes when someone asks about what you do. It has a name — generative engine optimisation (GEO) — and it’s built on the exact SEO foundations owners are being told to walk away from.

So no, SEO isn’t dead. Its job just changed.
Honest question for the owners here: has AI actually sent you a customer yet — or are you not even sure how you’d know? Tell me below 👇

DM me “GEO” and I’ll send you a free AI visibility report — you’ll see the questions AI is already answering in your industry, and whether it’s naming you or your competitor.

Follow for more on Google Ads, SEO and AI search — no hype, just what’s working.

23/06/2026

When your marketing is run from another state or overseas, you get set-and-forget… and that’s why you’re stuck.

For the last five years, we’ve helped businesses across Tweed Heads and the Gold Coast grow with tailored Google Ads and SEO strategies — plus a personalised 1:1 approach.

If you’re done being a number on a big agency spreadsheet, hit the link in bio and book a free consult.

Talk soon,
Carlos Farra
Founder, DMKT Performance

23/06/2026

📣 I optimise your Google Ads account—and coach you along the way, so you understand what’s working, what’s not, and why.

Too many agencies keep clients in the dark—vague reports, zero account access, no real explanation.
That’s not how we work at DMKT Performance.

With 14+ years of experience and a modern AI-driven approach, I don’t just run your campaigns.
I show you exactly what’s happening under the hood—what’s converting, what’s wasting spend, and how we scale.

✅ Full access to your account
✅ Transparent reports that actually make sense
✅ Weekly insights and coaching built into your optimisation
✅ No juniors—just personalised, results-focused strategy

👉 If you’re ready to stop guessing and start growing, send me a DM or head to dmktperformance.com.au to learn more.

18/02/2026

GEO relies on SEO: most current chatbots, such as ChatGPT, cite websites that rank on Google.

Meaning now more than ever, you need to invest in SEO for your business.

Is your brand cited by chatbots? Leave it in the comments below.

All the best.

Carlos Farra

15/02/2026

ChatGPT Ads are changing digital marketing — fast. Here’s what business owners need to know:

Key points to understand:
• No banners, no pop-ups. GPT Ads follow a non-interference model. The AI answers first, then shows a sponsored suggestion.
• 3 formats:
• Sponsored Answers (appear below the AI’s response)
• Sponsored Agents (AI assistants built by brands)
• Pulse Feed (sponsored “insight tiles”)
• Premium pricing: CPM-based, around $50–60 CPM, not CPC.
• Limited access: Managed service only, approx $200K minimum spend.
• Australia: Only global brands can target US audiences for now. No AU targeting yet.
• No tracking pixels: Performance is measured by shortlist inclusion and branded search uplift, not clicks.

So what can you do now?
The smartest move isn’t waiting for GPT Ads — it’s preparing your business to be cited organically inside AI answers.

Our solution at DMKT Performance:
• We build a combined SEO + GEO strategy
• We implement proper schema, site structure, and entity signals
• So your brand is understood, indexed and cited by AI models like GPT and Gemini
• All our clients — including us — already appear in AI-generated results

If you want your business to stay visible in the AI era, contact us today.

Address

36 Dry Dock Road
Tweed Heads, NSW
2486

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61478709301

Website

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