17/10/2026
Had an absolute ball with this one! Yas was in the midst of building her very own app, and we worked together over the last few months to bring the website to life and map out the best way to approach the launch.
The goal was to create something that felt approachable for all women, without leaning too heavily into the fitness side of things. More of an all-in-one space for movement, nutrition and overall wellbeing, designed to support women through all the different stages of life.
Alongside the custom Shopify website, we worked on the waitlist and post-purchase email flows, launch event invites and social tiles to help bring everything together across the launch.
Yas has been so lovely to work with, and it's been really special being part of the process from the early planning stages through to bringing it all to life. So excited to see out in the world! ✨