Niba Digital

27/05/2026

Most tourism businesses start with a DIY website builder. Totally makes sense.

And honestly? It’s not always the platform that’s the problem it’s how it was built.

A lot of my clients come to me on Squarespace already. Same platform I build my custom sites on. But there’s a big difference between a site you pulled together yourself and one that’s been purpose-built for your business.

The difference? SEO set up so guests can actually find you. A mobile experience that doesn’t lose people in the first 5 seconds. Clear booking pathways, trust signals, and technical support so you’re not Googling fixes at 10pm before a busy weekend.

Same platform. Very different results.

Got questions about what your current site might be missing? DM me I’m happy to take a look.

17/04/2026

Niba Digital didn’t start as a grand plan.

For years I did bits and pieces of digital marketing, for different businesses, across different industries. But it was through my day job in tourism that I kept seeing the same thing repeated, over and over.

Genuinely great businesses — operators who knew their product inside out, who cared deeply about the experience they were delivering — let down by a digital presence that didn’t reflect any of it.

Not bad businesses. Not people who didn’t care. Just operators who were deep in the work of running a tourism business and didn’t have the time, the expertise, or the right person to help them get it right online.

I knew the industry. I had the digital background. And I kept thinking — someone should be doing this specifically for tourism.

So I stopped waiting for that person to show up.

That’s Niba Digital. Built from the inside of the industry, not looking at it from the outside. Which means when I’m working on your website I’m not just thinking about design — I’m thinking about your guest, your season, your booking flow, and what a traveller actually needs to see before they commit.

That’s the difference.

21/01/2026

When someone is planning a trip, your website has seconds to do its job.

If it’s unclear, hard to use, or missing key details, they’ll move on.

Here’s what every tourism website needs:

• Instant clarity
Visitors should immediately know where you’re located, what you offer, and who it’s for.

• Clear booking or enquiry paths
Make it obvious how to book, check availability, or get in touch - no searching required.

• Mobile-first design
Most travellers are browsing on their phones, often on the go. Your site needs to feel effortless on mobile.

• Trust-building details
Reviews, images, FAQs, location info - the things that help someone feel confident saying yes.

If your website is missing even one of these, you’re likely leaking bookings.

Save this for later, or start tightening things up now.

17/01/2026

Your website isn’t being viewed on a desktop first.
It’s being viewed here (on a phone).

Mobile optimisation isn’t a “nice extra”, it’s where most visitors decide whether they stay or leave.

That’s why every website I build is designed mobile-first, not adapted as an afterthought. Navigation, spacing, load speed, buttons, and readability are all considered from the smallest screen up.

And yes, this is included in every single package, at every level. Because your site should work where your audience actually is.

13/01/2026

I don’t do rushed websites. That’s why I only take on a limited number of projects each month.

February bookings are now open for builds, refreshes and strategic clean-ups.

Bookings for the rest of Q1 are also open, so if you want to secure a spot, now’s the time.

Send me a DM if you want to discuss your options.

01/01/2026

Write it Right: Website Copy That Actually Converts

Running a tourism business is hard enough, your website shouldn’t make it harder. This guide gives you simple, actionable prompts to write copy that speaks to your visitors, highlights your experiences, and encourages bookings — without the fluff or confusing jargon.

https://www.nibadigital.com/write-it-right

30/12/2025

I spend so much time working on other peoples websites that I often forget to talk about them - so today I have spent the morning updating my portfolio page on my website.
Here’s a tiny slice of the portfolio.

https://www.nibadigital.com/portfolio

26/12/2025

If your website doesn’t feel like you anymore, it’s not doing its job. Make 2026 the year you stop cringing at your own link and start confidently saying: “Here - check out my website.”

Whether you need a fresh, modern rebuild from scratch or just a strategic health check to figure out what’s not working, I’ve got options that meet you where you’re at:

Custom Squarespace websites: fully designed and built for your business

Website templates: a DIY solution that still looks pro

Website Health Check: a personalised audit + video so you know exactly what to fix

No overwhelm. No jargon. No disappearing web designer. Just clear steps toward a website that finally feels aligned with your brand, your goals, and the way your business works today.

https://www.nibadigital.com

Digital marketing consultant passionate about guiding and empowering small and medium business owners to create sustainable digital marketing campaigns.

26/12/2025

A lot has changed at Niba Digital over the past couple of years, and it’s time to reintroduce myself.

For those who don’t know me, I’m Nina. My day job is a digital role in the tourism industry and in my spare time I work with small businesses to develop their online presence which is something I absolutely love being able to do.

Coming in the next few weeks is an update to my own website which will include the launch of Niba Digital Squarespace Templates which I have been working on in the background (yay!)

Feel free to reach out to me with any questions you may have or if you would like more information about what Niba Digital can do for you.