09/07/2026
I never set out to be a web designer.
The truth is, I left school without much of a plan other than to have fun! (I did!) I then fell into a job in insurance, and I may as well have been walking around naked each day. I did โNOT belong, though I was ok at it. I was being trained to become an underwriter and thought, what the hell am I doing? And I quit.
โBefore I left, one of the men there looked down his nose at me and said, 'You know, you could be earning $100-150k' (which is a lot now and was a fortune 20 years ago).
I said 'Yeah. โBut are you happy?'
Reader, he wasn't.
From there, I decided to pursue my passion. I loved books and reading, so publishing became my dream. I remember thinking I blew my interview at my first publishing house by making a joke. Thankfully, they laughed at the joke.
I was the proudest materials co-ordinator you've ever met. I learned a lot. โHow to do things. How a business works. Watched people. Who did I want to be like? Who was a great manager and why? Something I've done at all my jobs. While there, people would have digital questions, and I realised I LOVED answering them. Figuring out puzzles.
I did some cool things in my publishing careerโ over 12 years, and I adored my friends and the incredible authors โI met and worked with.
But I reached a point where I had learned all I could.โ I had got a bit bored. That said, when I was head of digital marketing and was made redundant, it was a huge shock.โ Theoretically, it should have been exciting. Time to try something new. But it wasโ terrible timing.
My dad had just been told he had cancer, and that week, I had decided to help with my pain; I would throw myself into my work. It wasn't to be.
I tried going to job interviews, but I didn't love anything.
The brilliant Ashleigh Barton helped me gain the courage to start my business. It's been 7 years now, and I've now learned to lean into what I love. And that's helping people untangle the puzzle of their business and get them online in their own authentic way.
If you're staring at just that puzzle now and need help, I'm just an email away.
