29/08/2026
Story for PAWS πΎπππ€
Not every familiar idea needs to be thrown out. Sometimes it just needs a little personality of its own.
For PAWS, the paw print was an obvious place to start. Dog owners already know what it means, so rather than trying to reinvent it, I explored how something familiar could become part of a much more playful identity.
That's one of the reasons I'm sharing this story today. Branding doesn't always have to be clever for the sake of being different. Sometimes the better idea is understanding what people already recognise, then finding your own way to bring it to life.
And in this case, giving a little bloke called Bagel plenty of personality along the way ππΎ
Because every dog deserves its day, right!