09/10/2026
Before & After for the ADHD Foundation Australia 💜🧠
A nonprofit brand identity exploration, revisited through the original diamond, a proposed new direction, and the story behind a symbol that means so much to the ADHD community.
The original identity already had years of meaning and recognition, but the exploration looked at bringing more clarity, consistency, and accessibility across the logo, colour, typography, social media, print, and digital touchpoints.
Honestly… this one is less about whose diamond made the final cut and more about appreciating the different creative directions, including the wonderful refresh the Foundation ultimately chose 😂
Different cuts, same purpose, because everyone deserves a chance to shine, right! ADHD Foundation 💎