03/07/2026
A distracting heatwave, the skinny conundrum, and the new formality. Men’s Fashion Week SS27 brought sophisticated ease and outdoor-bound collections to the fore across Pitti Uomo, Milan, and Paris.
Menswear SS27, colliding with a record-breaking heatwave in Paris, was a particularly affecting moment for the international fashion crowd. Staying ‘chic in the heat’ isn’t just a fun resort edit, it’s becoming a valuable wardrobe category - and real commercial opportunity - for navigating 100°F days in city centres.
There’s nothing like being uncomfortable to get you thinking about what needs to change, and buyers and merchandisers most likely were looking for clothing to fit several briefs: lightness, modularity, and ease.
Discover the top trends from Menswear Spring Summer 27 via our link in bio or sign up to our newsletter to receive a full downloadable report, dropping into inboxes next week.