01/09/2026
Mizzica – Positioning, Branding, Packaging, Rollout
A rich and smooth modern Italian crema liqueur, designed to excite the Australian market. Rooted in Sicilian tradition and made for slow enjoyment after dinner, Mizzica required an identity that felt contemporary, accessible, and unmistakable on shelf.
Percept created a clean, confident brand and packaging system that balances flavour, celebration, and Italian lifestyle, inviting the first sip and encouraging discovery across the range.�
Full Case Study on our website.