Strategy Solutions

Name: Strategy Solutions
Address: Sydney, NSW, 2000, AU
Telephone: +612 9460 0733

Home
Australia
Sydney, NSW
Strategy Solutions

Strategy Solutions professional recruitment consultancy. Experts in the healthcare domain, informati That's pretty much who we are.

Visit us at www.strategysolutions.com.au
Contact us at: [email protected]

Simply put we help companies to hire great people. We work differently compared to your traditional recruitment agencies by utilising Search Engines, social media sophisticated database and mobile technologies in interactive recruiting plans that are specifically customised for our customers. For over fifteen y

ears, we have operated a successful Executive Search / Recruitment Agency in the technical, healthcare and executive industries. Strategy Solutions is an elite team of entrepreneurial minded individuals who are internet, social media and mobile savvy. We help organisations staffing and talent acquisition teams continually tap into new talent resources and find the best talent available. We’re a solution-minded team with loads of online recruiting, we love what we do, we know what we do best and we have to say “we do it well”. We’ve simplified the process, we work with you, we listen and we provide you what you need. We build trust and the only way to gain your trust is by our performance. In short, we know our stuff and we can help you with your recruitment needs just as we have helped many others.

“When you wake up and feel great about your team and coming to work knowing you have the highest performers, then we have achieved what we set out to do”

Our areas of specialty:
• Healthcare - Health I.T. Jobs /e-Health Jobs / Healthcare Information Management Jobs
• I.T. – Information Technology Jobs / Technology / IT Jobs
• Executive – Executive Search / Executive recruitment / Executive Jobs
• Sales & Marketing – Sales & Marketing Jobs / Sales Jobs / Marketing Jobs
• Business Consulting – Consulting Firm Jobs / Business Consultant Jobs

Why are we different?
• Customer first principles
• Integrity, confidentiality and commitment
• Trust built on our, and by our performance.
• Bleeding edge recruitment technologies – social recruiting, mobile recruiting and talent intelligence tools
• Access to over 2 million individuals from our various sources
• Capability to match the right candidates with the right jobs quickly and efficiently. WE DO NOT advertise on traditional job boards

Benefits:
• Results and outcomes
• Contact us for an introductory chat and you’ll be surprised how easy it is to find the people you need. We speak your language and know how to attract and communicate with the people you are looking for. Visit us at www.strategysolutions.com.au
Contact us at: [email protected]

29/07/2022

Study: Low health literacy, poorer neighborhoods associated
with audio-only telehealth use

A study published in JAMA Network Open found low health literacy and a higher area deprivation index were associated with more audio-only telehealth visits. Ex from https://rfr.bz/f4ifrvr

28/07/2022

House passes bill extending telehealth reimbursement through
2024

The bill would extend Medicare flexibilities established during the COVID-19 pandemic. Ex from https://rfr.bz/f4ifmb2

28/07/2022

THCB Gang Episode 99, Thursday July 28, 9.15am PT 12.15pm
ET

This is a special early in the day edition of . Starting at 9.15am PT/ 12.15 pm ET on Thursday July 28. It is part of the Primary Care Transformation Summit which has been running since Monday and continues to the end of Friday. It’s a who’s who of everyone in primary care. You can check out the wider agenda but we are on immediately before the day 3 keynote from head of CMS Innovation, Liz Fowler.

Joining Matthew Holt () to discuss primary care and more are are WTF Health host & Health IT girl Jessica DaMassa (); futurist Jeff Goldsmith; & Dan O’Neill () who is now at primary care group Pine Park Health.

You can see the video below & if you’d rather listen than watch, the audio is preserved as a weekly podcast available on our iTunes & Spotify channels. Ex from https://rfr.bz/f4id7x0

27/07/2022

[Podcast] COVID Disruption & Its Indelible Mark on
Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.

While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses are choosing to retire early or leave their professions altogether.

I recently interviewed Alan Shoebridge, the Chief Communications Officer for Providence Oregon, a Healthcare Success podcast veteran, and my longtime friend to discuss several healthcare market disruptions caused by the COVID pandemic.

In the podcast, he shares valuable insights about how hospitals and health systems are coping with these changes, pivoting to meet the changing needs of the healthcare consumer, and building more transparent communication strategies for internal and external audiences.

In case you don’t have time to listen to the podcast, here’s a summary:

The COVID Endemic

As much as people want the COVID pandemic to be over, we now face the harsh reality that COVID is endemic, meaning it’s with us all the time.

"Even though COVID's in a much better place in terms of serious impact, it's still here, making it impossible for [healthcare] systems to recover," Alan explains. "We keep feeling like we're going to get over it, and another challenge emerges. That's created a really hard cycle to work through."

We discussed our personal experiences with COVID and how it impacted our short- and long-term health.

Alan shared, "It was probably three weeks before I felt normal again." Fortunately, he does not think he'll struggle with long-term symptoms but added that an estimated seven million people are struggling with long COVID (e.g., fatigue and brain fog) in the United States alone. He believes it will significantly impact productivity and healthcare for quite some time.

COVID’s Economic Impact on Health Systems

Many people, including some prominent people who should know better, mistakenly believe COVID is a scam or overstated in order to make hospitals rich. With more than 20 years of experience working in the hospital space, I asked Alan to share his informed viewpoint on the economic impact COVID has had on health systems.

“I guarantee most hospitals and healthcare systems are not getting rich. In fact, they're struggling right now, even with Cares funding and other things that try to make hospitals and healthcare systems as solvent as possible.”

COVID has significantly increased labor costs. When a hospital or multilocation practice experiences a staffing shortage due to illness, like COVID, you're often required to hire temporary labor, like traveling nurses, which can come with a much higher price tag that impacts your bottom line.

Hospitals and health systems, like Providence, Oregon, encourage people to get preventive screenings and care to alleviate long-term strain on the health system. Alan reaffirms, "If you could prevent a hospitalization by getting a vaccine or booster, we want you to do that."

Not only that, but healthcare professionals are eager to get back on track with elective procedures. Unfortunately, many continue to struggle with significant labor shortages. Some hospitals and health systems have a year's worth of backlog cases on elective, but potentially life-saving, procedures, like colonoscopies. Worse, COVID only exacerbates the consumer tendency to put off important - but not seemingly urgent - healthcare procedures.

Educating Staff and Patients About the Impact of COVID

As Chief Communications Officer, Alan’s primary objectives during the height of the pandemic included understanding how COVID was impacting his local community, establishing a leadership position within his community, and communicating safety guidelines to staff, patients, and their families.

Now, as COVID cases continue to rise and fall, he focuses on disseminating information from CDC and other agencies about how people can best protect themselves from illness. “It’s reinforcing the steps you can take when new things happen, like when the booster or the children's vaccine became available.”

Early in the pandemic, Healthcare Success wrote about the importance of taking a leadership role in your community, not just for branding, but to establish yourself as a trusted resource during an unsettling and sometimes fearful time.

Both Alan and I have covered COVID-related topics on our blogs. Here are a few key posts if you’d like to explore further:

Alan Shoebridge: COVID is Healthcare’s Biggest Disruption. What Does That Mean?

Healthcare Marketing in the Post-COVID “New Normal”

Digital Marketing to Reach Doctors Now and Post COVID

How Doctors and Hospitals Can Help Defeat COVID-19 Vaccine Resistance and Misinformation

How to Create an Effective COVID-19 Vaccine Communication Strategy for Your Patients

Worsening Labor Shortages

For this part of our discussion, I wanted Alan to share his experience with labor shortages and how they’ve impacted his marketing plans. Alan shares that "[labor] has always been a problem. There just aren't enough entering the field every year to meet the needs."

He adds that thanks to COVID, "the workforce has been stretched really thin.” People are retiring early, dealing with burnout, and removing themselves from rotation due to COVID illness.

The introduction of market disruptors, like Telehealth and Minute Clinics, are also shifting providers (and patients) away from hospitals and medical practices at an accelerated pace.

As you can imagine, labor retention strategies continue to be an essential marketing ingredient as we labor through the third year of COVID.

"You don't want to lose your best people." Early in the pandemic, Alan focused on increased and transparent communication strategies to reach more people. “We leveraged a lot more video, shared our podcast internally, and took down barriers between what's considered internal vs. external communications." He prioritized internal communications to maintain employee confidence and created similar messages for the community once everyone was briefed internally.

About six months into the pandemic, he decided to survey employees to learn how they felt about the ongoing communications from leadership. He shared that approximately "85% said what they've heard and seen from their leaders made them feel more confident.” He was relieved to learn that and says, “if they feel things are being taken seriously, they're more likely to stay, meaning retention will be higher."

Alan and his marketing team also encourage managers and directors to connect with their teams regularly, listen to their concerns, and take those learnings to leadership. Not only does this strengthen teams and improve communications, but it also helps with job satisfaction and retention.

The Future of Marketing

The COVID pandemic was a driving force behind many technological advances in the healthcare industry, especially for how patients access care. I think it's fair to say it forced many healthcare brands to accept technologies they'd previously resisted, like online appointment booking and Telehealth services, and secure doctor-to-patient email and text communications.

Today's healthcare consumers want convenient access to affordable care options.

Alan shared his thoughts on what's irrevocably changed and what will continue to change in the future.

He cautioned, "as we're developing more ways to connect with people, you can spread your efforts really thin." He explains how important it is to target the right people and invest in technologies with the most impact—rather than investing in all of them at once.

He says, "marketing communications leaders need to ensure they're at the table when new things are designed and when decisions are made to prioritize what gets promoted and how."

Alan believes it's more important than ever for marketers to be in that conversation "because we're dealing with limited resources (budgets). As our systems struggle with bringing in revenue, that means there's less for marketing and communication efforts. So you're going to have to get smarter about it."

Marketing effectively to healthcare consumers will always be challenging. Though there may be fewer competitors, there are also savvier marketers—and you've got to be among them. One of the best ways to do that is to understand which technologies your audience wants and prioritize them.

I want to thank Alan again for sharing his time and experiences with us. I hope it's provided you with new and valuable insights into the impact COVID has had on the healthcare industry.

For a more in-depth look at this topic, I highly recommend reading the blog posts linked above and listening to our podcast in its entirety.

Healthcare Success · COVID Disruption & Its Indelible Mark on Healthcare Marketing Ex from https://rfr.bz/f4ichv9

26/07/2022

Amazon to Acquire One Medical for $3.9B

What You Should Know:

Today Amazon and One Medical announced that they have entered into a definitive merger agreement under which Amazon will acquire One Medical.

Under terms of the agreement, Amazon will acquire One Medical for $18 per share in an all-cash transaction valued at approximately $3.9 billion, including One Medical’s net debt.

One Medical Background

One Medical is a human-centered, technology-powered U.S. primary care organization on a mission to make quality healthcare more affordable, accessible, and enjoyable through a seamless combination of in-person, digital, and virtual care services. One Medical combines in-person care in inviting offices across the country with digital health and virtual care services, making it easier for patients to schedule appointments, renew prescriptions, access up-to-date health records, and advance health outcomes

“The opportunity to transform health care and improve outcomes by combining One Medical’s human-centered and technology-powered model and exceptional team with Amazon’s customer obsession, history of invention, and willingness to invest in the long-term is so exciting,” said Amir Dan Rubin, One Medical CEO. “There is an immense opportunity to make the health care experience more accessible, affordable, and even enjoyable for patients, providers, and payers. We look forward to innovating and expanding access to quality healthcare services, together.” Ex from https://rfr.bz/f4ibson

22/07/2022

How Mature Security Analytics Can Be a Weapon Against
Cyberthreats

The risk cyberthreats pose to healthcare organizations has never been greater. In 2021, the industry saw an all-time high in the number of data breaches reported (679) and the number of individuals affected (45 million), according to an analysis of U.S. Department of Health and Human Services data. IBM’s “Cost of a Data Breach Report 2021” indicated that the average breach costs a healthcare organization $9.2 million, more than double the average for other industries. This cost includes detecting the breach, mitigating it and notifying all individuals impacted. The figure also accounts for… Ex from https://rfr.bz/f4i6191

21/07/2022

Only 22% of Health Systems Have A Custom Mobile Engagement
Platform

What You Should Know:

– Nine out of ten healthcare executives believe a well-designed, consumer-facing mobile app would help their organization achieve its digital strategy goals, according to a recent survey commissioned by Gozio Health, a location-aware mobile engagement platform provider.

– 82% of health system executives plan to increase investment in patient-facing mobile technology over the next three years.

The Role of Digital Platforms in Healthcare

A survey of 272 health system executives was commissioned by Gozio and conducted by Eliciting Insights in June 2022. Eliciting Insights also interviewed five directors of patient experience and marketing. The research was conducted to determine health systems’ top challenges around mobile app engagement and digital health success.

Key findings from the survey include:

• Consumer-facing mobile apps are a critical component of health systems’ digital strategy: More than half of health system executives ranked the importance of a mobile app as a 9 or a 10.

• Nearly two out of three healthcare executives agree that mobile engagement can help achieve broader business goals: For instance, according to survey results, 63% of executives say a well-designed patient-facing mobile app would help their health system deal with labor challenges.

• Yet, of the 82% who have some kind of mobile presence now, only 38% would rate its success as an 8 or higher on a scale of 1 to 10: Few organizations see mobile downloads of over 10,000 while many others either don’t know how much engagement they have or admit they aren’t tracking adoption at all.

“Digital platforms fail to meet consumer expectations because of what I call ‘Frankenstein’ apps. This is when an organization launches a mashup of mobile features that are not cohesive, resulting in a disjointed experience for the consumer. This problem is exacerbated when an organization has multiple mobile offerings—one app for labor and delivery, one app for ortho, one app for EMR access, etc.—each vying for the consumer’s attention, essentially moving from a Frankenstein app to a Frankenstein strategy, which is unlikely to deliver strategic value to the organization as a whole,” said Joshua Titus, CEO and founder of Gozio Health. “Given that a health system’s digital strategy impacts so much of the organization, it needs to be thoughtful and cohesive. This is only becoming more important as health systems seek a competitive edge in their communities.”

Wishlist Mobile Health App Offerings

The pandemic had a strong impact on what health systems want in their mobile app offerings. Survey respondents’ wish lists for mobile app offerings include:

• A tool for patients to take notes and include family members virtually

• Digital support for hospital-at-home services

• A platform for communicating with family members of patients

• Wayfinding, a service that 40% of health system executives plan to implement, on top of the 25% who already have Ex from https://rfr.bz/f4i5yr0

21/07/2022

New Study Links One Drop’s AI-Powered Blood Glucose
Forecasts to Better Engagement and Diabetes Outcomes

What You Should Know:

– One Drop, a leader in precision health solutions for people living with diabetes and other chronic conditions, announced outcomes from a retrospective cohort study published in the Journal of Medical Internet Research (JMIR) on the effects of its novel AI-powered blood glucose (BG) forecasting feature.

– In the present study, cohort members using One Drop’s glucose forecasting feature were more likely to log glucose values in the app than those who did not receive forecasts (i.e., matched control group). They also had more glucose measurements within a healthy range after 12 weeks, corresponding to significantly lower average glucose

AI-Driven Precision Health Solutions

According to the Association of Diabetes Care & Education Specialists (ADCES), self-monitoring of blood glucose (SMBG) is an integral component of effective therapy for people with diabetes and is associated with improved glycemic control. It was found that adults with type 2 diabetes who received glucose forecasts and personalized insights were more likely to track health data in the One Drop app and achieved lower average glucose.

Researchers identified glucose logging as a partial mediator of the relationship between forecast exposure and week-12 average glucose, thus highlighting a potential mechanism through which glucose forecasts exert their effect among T2Ds—improved mHealth engagement associated with increased self-monitoring of blood glucose and better glycemic management.

“AI-based digital health tools must go beyond data generation to keep people engaged and motivated to make healthier decisions,” said Dr. Dan Goldner, EVP of advanced technologies, research, and discovery at One Drop. “Results from the present study validate the strength of our predictive intelligence and cross-disciplinary approach: behavioral data science. In simple terms, One Drop AI reduces cognitive burden caused by managing a chronic condition like diabetes and encourages self-care behaviors to drive cost-saving outcomes.”

Unlike other digital health solutions, which apply machine learning to backend infrastructure, One Drop uses artificial intelligence to provide direct support through eight-hour glucose forecasts with over 90% accuracy and deliver immediate insights people can use. The feature simplifies healthy decision-making by connecting everyday behaviors with outcomes and offering ongoing guidance to complement the support members receive from their healthcare providers. Ex from https://rfr.bz/f4i5c62

20/07/2022

Healthcare Success Launches New Website: Here's What You Can
Learn

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:

Why we decided to rebuild our site completely,

Why you may need to similarly “start anew” with your website, and

How you can learn and benefit from our experiences.

It's our job and passion to help our clients and readers drive better results from their marketing efforts. That's why we're sharing our story—and success—of our website overhaul. We hope you find something helpful to apply to your organization.

So, let’s start with the rationale behind our decision to invest in creating a new website.

The healthcare industry is constantly evolving, and it’s essential for all healthcare businesses—and their websites—to evolve to stay competitive. Therefore, if your website reflects where your business was more than a few years ago, it is absolutely time for a change.

Likewise, to stay relevant in the face of constant change, our agency's business model and clientele have changed multiple times since our founding in 2006. Starting around five years ago, we made the strategic decision to refocus our business to serve larger healthcare clients that would benefit most from our expertise. Today our clients include:

Retail and healthcare brands,

Hospitals and health systems,

Life sciences manufacturers,

Health plans,

And multilocation practices and providers.

As we continued pivoting our business model to fit our agency's growing capabilities and the changing healthcare landscape, we looked at our website with fresh eyes. We recognized it was time to create an entirely new website that would better reflect where we are today, who we serve, and the services we offer.

Our decision to completely overhaul our website was not made lightly.

Though we made several incremental improvements in recent years, we also realized it was time for a massive change. To get our website where it needed to be, we had to break apart every page and rebuild it top to bottom with new performance-enhancing technologies, a new user interface and user experience (UI/UX), and new creative to give it a modern look.

Everything we do at Healthcare Success is rooted in healthcare marketing. From the strategy and writing to the designing and development—we have our clients covered end-to-end. The new website, therefore, needed to reflect that.

Because we put our hearts into the work we do for others, finding time for our marketing can be challenging. However, we also know how vital it is to showcase a website that meets the changing needs of our clients.

What’s more, while we receive a fair amount of clients from word-of-mouth referrals, our website (and probably yours) drives a significant portion of business.

Like us, your website is now the marketing epicenter of your business.

Let’s pause our case study for a moment, to consider how vital your website is to your business.

Today, B2B buyers and healthcare consumers find websites via SEO (search engine optimization), paid search, social, directories, offline advertising, and referrals to name a few. It's often a person's first contact with your business and heavily influences whether they'll contact you—so first impressions are crucial.

If you rely on your website to generate business as we do, optimizing its design, content, and performance every few years is especially essential.

Chances are, your business has evolved since you launched your current website. Does your website currently reflect who you are and who you target? Does it reflect the new competitive realities of your market?

As you look upon your website with fresh eyes, you might find your design, functionality, or content feels outdated or no longer in line with your business objectives. While you may have gotten away with incremental changes for a time (like we did), there comes the point when an outdated website is costing you business.

Your website needs to answer questions like:

Who is this company?

Do I like and trust them?

Are they experienced?

What do they do?

Are they suitable for my business?

Is the messaging clear?

What is the user experience?

Does your website set your users up for success and answer all their burning questions quickly and intuitively?

To achieve these goals in our own business, we realized we needed to build up our marketing content to create a cohesive buyer's journey that included marketing and sales.

So, we got to work.

Step 1: The Team Great things in business are never done by one person.
- Steve Jobs

To start, we assembled a lean marketing team, allowing for greater accountability, autonomy, and flexibility in their roles throughout the entire process. Here are the key roles and their primary responsibilities throughout the whole process:

Founder/CEO/Marketing & Creative Director
That’s me. As you can imagine, I wear many different hats at Healthcare Success and was the driving force (aka “nag”) behind our website relaunch. Giving our website a fresh face was only part of my objective, but I’ll dive more deeply into that in a bit. First, I’d like to share the other team roles that were crucial to the success of this relaunch.

Project Managers
Behind every great project is a great project management team keeping track of all the moving parts. They're responsible for ensuring everything gets completed in the correct order, and all tasks are completed on time. They're also responsible for regular status updates, milestone/gatekeeping, scope creep, eliminating bottlenecks, and quality assurance (among several other things).
If you're planning a website redesign or other project that involves several departments, having a strong project management team—that’s not afraid to say no—is paramount to its success.

Senior Art Director and Graphic Designer
Our new website is stunning, but it's so much more than just a pretty face. Our “Art Club” folded their creative prowess into an intuitive website built for thought leadership and lead generation. They understand that people are naturally drawn to good design and first impressions are crucial—but they're also keenly aware that usability, navigation, and conversion opportunities are central to great design.
While they're responsible for things like typography, page layouts, imagery, and color schemes, they're equally responsible for coordinating with the content and development teams to ensure they deliver an optimal user interface.
Did you know it only takes visitors 50 milliseconds to form a first impression of your website design?

Content Director & Editor and Senior Content WriterContent isn’t as sexy as graphic design, but it’s the backbone of any successful website. It supports organic SEO, lead generation, and conversions. Our content director worked in tandem with our skilled SEO team to identify keywords and landing pages that required brand new content that aligned with our evolving business objectives. Once aligned, it was time for our senior content writer to breathe new life into our service pages with brand new content aimed at our target audience.
First-class content tells your story. It entertains, resonates, and compels your audience to take action. Don't settle for mediocre content on your website. Promote your products and services with highly effective, thoughtful copy tailored to your unique target audience for the best results.

SEO Manager and SEO Analyst
SEO is the beating heart of any website. Taking regular steps to improve it is crucial for its continued success. At the start of our project, our skilled SEO Manager and SEO Analyst reanalyzed our website content from top to bottom. Our website has been around for nearly 20 years, so as you can imagine, this was no small task.
They reviewed every page and identified which were the strongest and which could benefit from additional optimization efforts. Here is a quick checklist we used to analyze our current site:

Inventory high-performing content.

Determine new SEO goals.

Optimize existing content as needed.

Identify content opportunities.

Set up 301 redirects.

Update site architecture.

Update XML sitemap.

Working closely with our talented Content Director & Editor, they were able to map out content gaps, identify new competitive keywords, and advise on navigational improvements that would improve our sitemap, Google rankings, and, therefore, conversions.

Once they completed the deep internal work, they also analyzed our top competitors. This analysis identified additional optimization opportunities that would enable us to surpass competitor SEO strategies and outrank them on the search engine results page (SERP).

Developers
Developers are often the unsung heroes of projects, mainly because much of their work happens behind the scenes, and you typically don't hear from them unless there's a problem. But I like to think of them as our secret weapon. Our relaunch wasn't just a reskinning of the old site—it was rebuilt from the ground up using updated tech and best practices.
A strong, technically savvy development team can take graphic designs and content and turn it into a secure website that functions well, loads fast, and is accessible on all screen resolutions and devices.

If you’re thinking about a simple reskinning of your website, keep this in mind:
A great-looking site that functions well and loads quickly often receives more traffic and has better conversion rates.

Step 2: The Audit If you don't know where you've come from, you don't know where you're going.
- Maya Angelou

Before undertaking this giant in-house project, there was considerable prep work to be done.

However, it's important to note that our website was performing well.

We didn't undertake this project because our site was fundamentally flawed. It was attracting lots of high-quality leads and generating significant revenue. However, something important was happening—our business was evolving, and it was time for our website to evolve along with us so it could continue serving our needs well into the future.

Conducting a thorough website audit with fresh eyes before going headlong into developing a new one will help you avoid missteps. It will also help manage expectations and identify which aspects need to be changed due to recent trends and emerging practices in tech.

We audited our website from several angles:

1. General Competitive Analysis

Our business strategy has evolved over the last five years, and we knew it was time to update our website to meet the changing needs of our business. As part of that, we re-identified our competitors and analyzed their website content, layout, and functionality.

We also conducted a thorough SWOT (strengths, weaknesses, opportunities, and strengths) analysis to identify gaps (read: opportunities) in our existing website. This is a great place to start if you're looking to make some changes to your current website.

2. Brand & Creative

As I've mentioned before in other blog posts, branding is highly subjective. However, our design team did their due diligence and a lot of behind-the-scenes brand work to support their design decisions with relevant data and research. They reviewed our website alongside our marketing analysts to identify which creative elements failed to connect with our target audience and which resonated.

They also looked at current industry trends and used their depth of knowledge to identify which made the most sense for our living brand.

A skilled creative team with specialized healthcare experience can help you achieve your vision and deliver a website poised to attract new business.

3. SEO

SEO (search engine optimization)—and I can not stress this enough—is what built the Healthcare Success business. As I mentioned before, it’s at the heart of everything we do and is vital to any website. It should be regularly reviewed to ensure your content targets the right keywords and audiences.

It's important to schedule regular SEO audits into your ongoing strategy, but it should also be high on your to-do list during a website relaunch to stay competitive. An SEO audit should include identifying competitor weaknesses and developing SEO strategies to outrank them. Not only will this help drive highly targeted traffic (e.g., leads) to your website, but it will also encourage higher conversions.

Side note: Sadly, most healthcare organizations launch their new websites without understanding the vital importance of SEO in the relaunch process. Because most website design companies do not understand SEO (even if they say they do), an entirely avoidable SEO disaster follows. In fact, people often call us after a botched website launch to perform "revision surgery" to regain their SEO rankings. If they'd only called us before…

4. Content

It might be cliche, but content is king. It has the power to evoke emotion, persuade action, and help businesses stand out. As part of our content audit, we needed to prioritize which pieces of content needed to be refreshed before launch, which could change post-launch, and which could stay the same.

Significant changes included updating our buyer personas (e.g., target audience) and applying it to our messaging.

We also knew that we had to take a hard look at our calls-to-action, navigation, voice, and tone to ensure they were in line with our new business objectives. The main navigation pages were the first to be scrutinized as they are among the most important.

Creating SEO-friendly content that resonates with your target audience will drive engagement, clicks, and conversions.

Step 3: The Project Plan If you fail to plan, you’re planning to fail.
- Benjamin Franklin

As I alluded to before, our previous website was working. It was ranking extremely well organically on Google and generating leads, but I knew it wasn’t serving our evolving business needs as well as it had in the past.

I put myself in the shoes of my target audience and read through the key pages of our website. I quickly realized our language and keywords conflicted with our objectives. We had to make some drastic changes—not only to reposition our content and update our design but also to modernize the underlying technology.

It was no small undertaking, but I knew it had to be done to remain competitive in our market.

Our skilled project management team wasted no time preparing pre- and post-launch project plans, timelines, and tasks to keep everything (and everyone) moving forward in an organized manner. As veterans of their craft, I knew we were in good hands.

In a matter of days, we had a concise plan for auditing our existing website from every department (e.g., design, development, content, and SEO) and a clear path for analyzing new and existing competitors.

Thinking about overhauling your website with fresh new designs, targeted content, and undated tech?

Here are a few things you’ll need to do to ensure its success:

1. Analyze your existing website and define your goals

How is the site performing?

Which areas need immediate improvement?

How do you want your site to serve your business?

2. Build your team

Identify key stakeholders (e.g., creative, UX & UI, content manager, and a few executives), but keep your team lean to avoid falling behind schedule.

3. Analyze your existing content

Strategic, easy-to-read content significantly contributes to organic search engine ranking. Try to transfer premium, highly desirable content to your redesigned website and scrap or rewrite the outdated ones. High-quality content is one of your most valuable assets and connects you with your target audience.

4. Prioritize the user experience

Keep things like smooth navigation, clear direction, engaging content, and alluring calls to action in mind to create a positive user experience and increase conversions.

5. Budget

Our CFO and I agreed upfront that our new website was an extremely high priority, and we would need to set aside the (substantial) budget required to rebuild it to our high standards. We also needed to budget our time and resources to ensure our internal website redesign didn't impact our client work. Our project management team was crucial in protecting everyone's time and ensuring everything stayed on track. Overhauling the technology that supports your website is an investment, but it's often necessary to remain competitive.

Step 4: The Ex*****on

Sticking to the schedule is essential when working on a project as complicated as a corporate website redesign. Once again, it was time for our project management team to shine.

They kept all departments moving in the right direction at the right time and helped eliminate obstacles along the way.

Each department had weekly meetings. However, it was equally crucial for all team members to come together once a week to discuss their progress and any issues or needs.

Identifying and resolving issues was essential to ensure the project stayed on track.
The Results

Though it’s only been a few weeks since launching our new website, we’ve already seen excellent results. We look forward to seeing growing results from our team’s efforts over time.

For fun, here, here are a few snapshots of our progress over the years (Source):

It’s important to remember that websites are living, breathing entities and are never truly “done.” Whether your website is two weeks old or two decades old, you should always be actively improving the design, functionality, and content to remain timely, relevant, and competitive.

While there’s plenty left to be done, we’re proud of our new website. It better represents who we are, our capabilities, and how we work.

Let us know what you think! Ex from https://rfr.bz/f4i2xhi

Address

Sydney, NSW
2000

Telephone

+612 9460 0733

Website

http://www.strategysolutions.com.au/

Alerts

Be the first to know and let us send you an email when Strategy Solutions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Strategy Solutions

29/07/2022

28/07/2022

28/07/2022

27/07/2022

26/07/2022

22/07/2022

21/07/2022

21/07/2022

20/07/2022

Address

Telephone

Website

Alerts

Shortcuts

Share