Just Creative

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Just Creative

JUST™ Creative is the personal design blog of Jacob Cass focusing on graphic design, web design, logo design, branding & more. Visit www.justcreative.com

14/10/2026

I’ve been part of the Indigo Design Award Indigo Design Award jury since 2024, helping recognise creative work from around the world.

From branding and graphic design to digital experiences and design for social change, it’s an opportunity to help recognise creative work from around the world.

Have a project you’re proud of? Put it forward!

🗓 Extended early bird deadline: November 30, 2026, with 10% off entry fees. 🗓 Regular deadline: January 31, 2027.

Enter your work: https://www.indigoaward.com/submit

Thank you to the Indigo team for having me on the jury.

12/10/2026

So stoked to finally share JUST Serif™ with you! 🙌 
After plenty of exploration, testing and refining with type designer Russell Bean, it’s a great feeling to see this out in the world. 
I wanted a serif with editorial sophistication, human warmth and a distinctive flair.

JUST Serif comes in seven weights plus a variable font, and pairs naturally with our best seller, JUST Sans™. 
Grab Regular and Extra Bold weights for FREE.
Comment ‘just serif’ for the link.

For those on my newsletter already, I’ll be sending a link out shortly.

For the full family, visit our shop & get a special 50% launch discount until October 31.
Or download it through Envato or MyFonts. 
Can’t wait to see what you make with it! Tag me so I can take a look.

01/10/2026

I’ve officially signed up for MAD//Masters by Rory Sutherland 🎓  
Ever since Rory joined us on the JUST Branding Podcast to discuss problem framing, I’ve been tempted to join. 
The course explores behavioural science, creativity, marketing strategy and unconventional ways to solve business problems. 
Behavioural science is relatively new territory for me, which is exactly the point. I want to challenge how I think & become a better brand builder. 🤓  
My only hesitation was the live session times, which were difficult to make work from Australia. BUT… 
Now there’s an on demand version at half the cost, so I can work through it at my own pace without battling the time difference. Woo hoo! 
Even better, you can save a further £200 with my MAD//Masters discount code:
BBA200 
Want a taste of Rory’s thinking first? Listen to our JUST Branding episode on problem framing at:
justcreative.com/problem-framing 
Learn more about the course at:
madfestlondon.com/masters 
Has anyone here taken MAD//Masters already? I’d love to hear what you thought. 

21/09/2026

I’m testing a new workshop idea and would love some brutally useful feedback.

It’s called “Build Your Point of View”.

The idea came from going back through the Brand Builders Summit sessions and live chat logs.

A few themes kept surfacing in regards to becoming irreplaceable.
1. “Move upstream.”
2. “Develop a stronger POV.”

Most educators are talking about how to do #1 (including myself).
Less are talking about how to actually develop a unique POV.

And I don’t mean hot takes.
Or becoming a “thought leader.”

I mean getting clearer on what YOU believe, what experience has taught YOU, what YOU challenge, and what YOU want to become known for.

That led me to this idea that:
“POV is the new portfolio.”

The workshop would help creatives articulate their POV and use it across positioning, portfolios, content, authority and client conversations.

The bigger idea behind this...

Don’t just build a body of work.
Build a body of THOUGHT.

Before I build this out properly, I’d love your take:

Is this something you’d find value in?
What part of developing your own point of view feels hardest?
Finding the idea?
Putting it into words?
Making it distinctive?
Connecting it to your positioning?

Would love to hear your thoughts, especially on where you get stuck!

17/09/2026

What a flocking ride. 🦩🏔️

4 days. 48 speakers. 44 hours of content. Hundreds of posts, comments, conversations and, more importantly, real connections across the Brand Builders Summit community. ❤️

I loved seeing people sharing notes, asking great questions, challenging perspectives, meeting new brand builders and actually putting ideas into action.

If you want to relive the Summit or keep the learning going, I’ve pulled together a few things for you, available in Summit HQ:

👉 Full Summit wrap up 👉 Article: 8 Ways to Become the Brand Builder AI Can’t Replace 👉 2 free bonus Summit playbooks 👉 A free session on how to run a virtual summit, including the strategy, structure and behind the scenes process. Oct 1st.

And if you missed sessions or want lifetime access, the VIP Pass is available until Sep 24, then it’s gone for good.

Already missing the energy. ❤️

Thanks again to every speaker, attendee, partner and community member who made this Summit what it was.

JC

15/09/2026

Well… apparently the Brand Builders Summit was good enough to pirate. 😅 
We’ve found unauthorised uploads of the Summit on YouTube... full sessions being reposted without permission!

Not exactly the kind of “organic reach” we had in mind. 😂 
A huge amount of time, energy + generosity from our speakers goes into making the Summit happen, so seeing that work ripped is pretty bloody frustrating!! 
If you come across pirated Summit content, please don’t support the reuploads.
Report them instead. 💗💗

Support the creators, speakers & those actually putting the work in!!

🏴‍☠️💀

14/09/2026

Want more clients without relying on referrals, cold DMs or waiting for someone to notice your work?

Join me for Get Clients Now!, a free live sprint workshop designed to help you create more consistent client opportunities and turn your expertise into action.

📅 September 16 ⏰ 4PM CT 🎟️ Free to attend

This actionable implementation training is usually reserved for Brand Builders Alliance™ members, but I’m opening it to everyone for this special post Summit event.

Comment CLIENTS and I’ll send you the RSVP link.

10/09/2026

A few snaps from days 1 and 2 of the Brand Builders Summit! You can still catch the replays for 48 hours!

Comment summit for the link.

09/09/2026

Day 1 of the Brand Builders Summit complete.

This was one of our networking breakout rooms! So great to connect with brand builders around the world.

We hit max capacity for our first session (my apologies!). This has been increased for all future sessions so it doesn’t happen again.

See you for Day 2 as we climb higher!

Let’s ascend!

08/09/2026

👀 The full schedule for the FREE Brand Builders Summit Brand Builders Summit , happening Sep 8-11.

Become the brand builder AI can’t replace.

Comment “summit” for your free ticket. 🎫

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https://justcreative.com/

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