30/01/2024
We are looking forward to Jason Weck Roark, Associate Director,
Category Leadership at The Clorox Company and Jackie Wightman, Sales Director at HIVERY, talk on Retailer-specific Assortment Strategies at Scale
Thank you to the Category Management Association for hosting what will be another amazing event.
See you all in Dallas, Feb 26 - Feb 28, where we will all be "Trailblazing Retail's Bold Future"!
https://hubs.ly/Q02hYDcX0
What you will learn?
Attendees will discover how Clorox utilized AI technology by partnering with HIVERY to improve their relationships with retailers and boost growth. The session will delve into using advanced AI algorithms to simulate assortment strategies, which can deliver significant financial, operational, and strategic value.
Participants will learn how AI simulations led to customized assortment optimization, which fuelled category growth and portfolio strategy. Key takeaways from Clorox's experience will be highlighted, including the significance of retailers' specific strategies and the impact of new products on revenue and volume growth.
Furthermore, the session will explore how AI can facilitate efficient scenario planning and decision-making in retail.