24/07/2026
Waterwise Pool Services was pivoting from pool deck and fence construction to a complete pool maintenance service. The owner wanted to maintain their original name Wood2Water, however I suggested changing it to something more sustainable. We toyed with different ideas until the client came up with Waterwise Pool Services, which better reflects their focus on water efficiency and the best advice for ongoing pool care. The logo is clean, simple and designed to work across vehicles, uniforms, signage and online. It also reflects the premium market the business is targeting.