Story Strategist

15/10/2026

A space to uncover insights, challenge ideas, and create clearer pathways forward. 🚀

Our Strategy Explorer Workshop helps businesses step back, explore opportunities, and align their marketing with their business goals. https://storystrategist.com.au/strategy-explorer/

14/10/2026

A logo can tell people who you are.

But the experience tells them what you’re really like.

Think about the last time you dealt with a business. What did you remember? The branding? The product?

Or was it how easy they made things, how well they communicated, and whether the experience matched what they promised?

That’s the part of brand experience we often overlook.

The small details. The moments between the big moments. The things customers might never consciously notice but absolutely feel.

In our latest article, Chelsea O’Neill, our Marketing & Client Success Manager, explores why brand experience is built in the details, and what businesses can learn by looking at their customer experience a little differently.

You won’t want to miss the full article. https://storystrategist.com.au/marketing/brand-experience-is-built-in-the-details/

Brand isn’t something you design once. It’s something you build, interaction by interaction, detail by detail.

13/10/2026

08/10/2026

Today we’re celebrating the person who keeps us moving forward, challenges us to think differently, and leads Story Strategist with purpose.

Stu, your vision, energy and belief in what we do have helped shape not just the business, but the team behind it. You’ve created a place where strategy matters, ideas are valued, and people are encouraged to keep learning, growing and finding better ways to do things.

So, from your team at Story Strategist, thank you, Stu, and happy birthday! 🥳

Here’s to another year of big ideas, purposeful growth, plenty of wins and, no doubt, a few more strategic conversations along the way!

08/10/2026

What’s the cost of not investing in your marketing?

Watch the reel for a closer look at the risks of standing still.

Like what you’re seeing? Follow us. We’ll keep the marketing thinking coming.

07/10/2026

Most businesses assume they’re easy to find. But how discoverable are they really?

We’ve put together a four-part check to put that assumption to the test.

Don’t forget to follow Story Strategist for more practical marketing insights, strategy and ideas. 🚀 https://storystrategist.com.au/news/is-your-business-actually-discoverable/

Learn the four factors, location, search, SEO and AI, that determine your business discoverability, plus a simple audit to run today.

06/10/2026

Just another day at Story Strategist.

“Let’s just get one more take” famous last words. 🎥

A throwback to a client shoot day, where strategy met cameras, content came to life, and nobody quite knew how many takes we’d need.

01/10/2026

Today is International Coffee Day!

Jeanette reveals an important “P” in marketing over coffee at The Naked Bean Coffee Roasters. But which one is it? ☕✨