The Concept Lab

The Concept Lab Sports Apparel and Graphic Designer, available for freelance

Earls FC Home Jersey for Drawing influence from many different eras and codes of football, the Earls FC jersey is desig...
10/08/2023

Earls FC Home Jersey for

Drawing influence from many different eras and codes of football, the Earls FC jersey is designed to work as a fashion item from the ground up. The oversized silhouette and heavy-weight material work together to form a garment influenced by football but more relevant to the use case of everyday style.

The jersey is a celebration of the symbiotic relationship between fashion and sport - something which is deep at the heart of Earls Collection as a brand.

Very grateful to get to work on this piece and after about a year and a half of sampling I’m very proud of the end product.

2023 Home Jersey. As someone who grew up in Kurri and played junior footy at the club - this one is pretty special to m...
16/04/2023

2023 Home Jersey.

As someone who grew up in Kurri and played junior footy at the club - this one is pretty special to me.

My main goal for this was to build something clean and classic which paid tribute to the 1993 season - the first premiership season of a famous three peat of ‘93, ‘94 and ‘95.

This design has been recalled countless times in the clubs history for modern heritage inspired jerseys but I chose to make a few amendments to make the design work a bit better on the smaller, tighter shape of modern garment.

Let me know what you think 🔴⚪️🔵

x .sport.official I love how clean the cows’ home jersey is this year so I’ve tried to take that a step further while a...
18/03/2023

x .sport.official

I love how clean the cows’ home jersey is this year so I’ve tried to take that a step further while also adding in a subtle gradient that hints to the heritage royal blue colour worn by NQ reps in the time before the cowboys.

Away is more classic and magic is very bold with a nod to the super league era of cowboys jerseys.

Let me know what you think 🤠

x .sport.official concepts. Just looking for new ways to highlight the Titans signature gradient. Really wanted to lean...
15/03/2023

x .sport.official concepts.

Just looking for new ways to highlight the Titans signature gradient. Really wanted to lean into the ‘2007ness’ of the franchise so there’s a bit of extra piping and some additional panels to create a sort of maximalist vibe in the block of the jersey.

The alt is inevitable.

Let me know what you think anyway. 🏄‍♂️ ☀️

x 2023 range concepts. What do you think?
13/12/2022

x 2023 range concepts.

What do you think?

x Putting a bit more tiger in the tigers with these, warm-up is blue for the clubs partnership with Let me know what ...
29/11/2022

x

Putting a bit more tiger in the tigers with these, warm-up is blue for the clubs partnership with

Let me know what you think

x Tried to keep it pretty classic on these sort from the subtle abstracted diamond graphic running through the home an...
16/11/2022

x

Tried to keep it pretty classic on these sort from the subtle abstracted diamond graphic running through the home and away.

Went with the navy and teal alternate since unfortunately the other new Brisbane club decided to wear shades of red, yellow and white too.

Let me know what you think.

x Something a bit different here but I think the storm are a club that can really get away with pushing the envelope. ...
15/11/2022

x

Something a bit different here but I think the storm are a club that can really get away with pushing the envelope. Let me know what you think.

concepts. Keen to see how they actually end up integrating the new sponsor, certainly an interesting logo with that bo...
10/11/2022

concepts.

Keen to see how they actually end up integrating the new sponsor, certainly an interesting logo with that bold gradient.

Let me know what you think

Logo update proposal for Love the logo the sharks are currently using for digital. It’s a much cleaner version of the o...
09/11/2022

Logo update proposal for

Love the logo the sharks are currently using for digital. It’s a much cleaner version of the official logo, I’ve paired a version of that digital logo with a backing circle that pays tribute to the past and chosen a few colours to set the sharks apart from other predominantly blue teams in the comp.

Let me know what you think.

Just some jersey concepts. Let me know what you think - post breaking down the logo coming soon ⚫️⚪️🔵
09/11/2022

Just some jersey concepts.

Let me know what you think - post breaking down the logo coming soon ⚫️⚪️🔵

Quick update on a collaborative concept from myself and We pitched this idea last year before Redcliffe were awarded th...
05/10/2022

Quick update on a collaborative concept from myself and

We pitched this idea last year before Redcliffe were awarded the license. In wake of their new kit being released and the back chat following it we have rebadged our old design and stripped off the charcoal for Dolphins gold.

Let us know how it compares to the real deal and what you think about what the dolphs have gone for design and identity-wise as a whole.

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