Watts Design

Watts Design When we ask the right questions, you get the right design answers.

Our directors Helen and Peter Watts – both award-winning Melbourne graphic designers – established Watts Design in 1988. Within a knowledgeable and experienced team environment, we offer clients the full spectrum of design solutions, including corporate identity and brand development, packaging, brochure design, advertising, annual reports, environmental design, web design, “marketing” and strategic planning.

How do you reposition a physio group to reach a wider audience? By building a brand that reflects a more holistic approa...
20/10/2026

How do you reposition a physio group to reach a wider audience? By building a brand that reflects a more holistic approach to care.

KEO is a leading multidisciplinary allied health provider specialising in aged and disability care, united by a shared goal: helping people lead empowered, vibrant lives.

As the business evolved beyond its physiotherapy roots, we repositioned the brand as KEO Care, creating a name and identity that better reflect its broader offering and connect with a wider audience.

KEO Care

How do you make heritage look anything but old? No bull. Just a bold new look.➡ Swipe to the end for a before and after....
16/10/2026

How do you make heritage look anything but old? No bull. Just a bold new look.

➡ Swipe to the end for a before and after.

With over a century of heritage, John Bull needed an identity that honoured its roots while bringing the brand into a new era. We refreshed the iconic logo and developed a cohesive packaging system, combining a classic navy and cream palette with bold typography and clear product communication.

The result? A confident, contemporary identity that brings the extensive range together, creates a distinctive presence across the foodservice category and reinforces the quality and reliability businesses have trusted for generations.

FTA Foods

Throwback Thursday to 2004!How do you create a bank campaign that still feels relevant 20 years later? By putting people...
15/10/2026

Throwback Thursday to 2004!
How do you create a bank campaign that still feels relevant 20 years later? By putting people before the product.

Throwing it back to a campaign we created for Police Credit, now Bank Vic, with a simple message: “Life is so much more than just money. So are we.”

At a time when banking brands often felt formal, impersonal and transactional, the campaign put people and their lives at the centre. It was about showing that a financial institution could be more human, relatable and genuinely connected to its members.

Two decades on, that same approach is at the heart of so much contemporary brand storytelling. A reminder that when you build a brand around people, good ideas can stand the test of time.

BankVic

The Chocolateries has a world of experiences to offer. �We created the brand to match.More to come. The Chocolateries - ...
06/10/2026

The Chocolateries has a world of experiences to offer. �We created the brand to match.

More to come.

The Chocolateries - Yarra Valley

How do you capture the spirit of a boutique liquor store? Through top-notch drops and top-notch branding.We created the ...
29/09/2026

How do you capture the spirit of a boutique liquor store? Through top-notch drops and top-notch branding.

We created the identity for Craft & Cru, a neighbourhood destination for premium pours and seriously good finds. Balancing sophistication with a cheeky sense of fun, the brand comes to life through a relaxed tone of voice, playful language and a striking green and black colour palette designed to stand out on the shelf.

How do you market a coconut jelly dessert? By creating a brand that transports you to a tropical paradise.For JOLI, we w...
23/09/2026

How do you market a coconut jelly dessert? By creating a brand that transports you to a tropical paradise.

For JOLI, we wanted every element of the brand to capture the feeling of a sweet escape. Inspired by pristine beaches, swaying palms and deep blue waters, the identity brings a sense of tropical indulgence to every spoonful. Whether enjoyed solo or shared with friends, JOLI is a little taste of paradise.

Joli Desserts

How do you design a skincare range inspired by the natural beauty of the earth and powered by self-love? By creating a r...
29/07/2026

How do you design a skincare range inspired by the natural beauty of the earth and powered by self-love? By creating a radiant brand inspired by crystals and the rituals of self-care.

Drawing on the restorative power of nature and enriched with Australian native ingredients, we crafted a brand and packaging identity that encourages moments of calm, connection and indulgence. Nalia is a reminder to slow down, recharge and let your natural glow shine through.

Nalia Skin

Some stories deserve more than a timeline, they deserve to be beautifully told.To celebrate McKenzie's 170th anniversary...
23/07/2026

Some stories deserve more than a timeline, they deserve to be beautifully told.

To celebrate McKenzie's 170th anniversary, we crafted a commemorative recipe book that honoured the people, passion and everyday quality that have defined the brand for generations. From the photography and storytelling through to the paper stocks and finishes, every detail was carefully considered to create a keepsake worthy of its legacy.

The result? A book that debuted in Amazon's Top 10 in its first week, proving that thoughtful design and authentic storytelling never go out of style.

The best brands don't just tell people what you do, they make people feel something.For Hi Thrive, we created a bold new...
22/07/2026

The best brands don't just tell people what you do, they make people feel something.

For Hi Thrive, we created a bold new identity that reflects the warmth, confidence and optimism at the heart of their paediatric speech and occupational therapy practice. Guided by the strapline Small steps, big potential, the brand celebrates progress, empowers neurodivergent children and their families, and positions Hi Thrive as a trusted provider and destination employer.

Because the strongest brands aren't just memorable, they create connection.

Hi Thrive

Great brands aren’t just built for today. They’re built to last.When we created the Cobs brand, our goal was to set the ...
17/07/2026

Great brands aren’t just built for today. They’re built to last.

When we created the Cobs brand, our goal was to set the benchmark for premium popcorn. Through strategic positioning, a distinctive identity and packaging designed to stand the test of time, we created a brand that still leads the category today.

More than a decade later, the original packaging remains on shelf. A true testament to the power of strategic thinking, timeless design and branding built to endure.

What's the best compliment a brand can receive? Looking just as relevant today as it did on day one.

Cobs

Address

66 Albert Road
Melbourne, VIC
3205

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61396964116

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