The Story Shed

The Story Shed Hi! I'm your local brand storyteller and web designer, helping spirited entrepreneurs thrive online

Oh, how I would have LOVED something like this when I started The Story Shed.Starting a business is exciting. But it's a...
21/09/2026

Oh, how I would have LOVED something like this when I started The Story Shed.

Starting a business is exciting. But it's also terrifying. You're standing at the bottom of a very big mountain, thinking, right. Where on earth do I start?

Your brand. Your website. The legal stuff. Money. Marketing. Photography. Finding clients. Figuring out what makes you different.

Which is why I’m so happy to be one of the mentors for Startup Springboard 2026, an initiative by The Office Bowral.

One emerging Southern Highlands business will receive six months and more than $25,000 worth of hands-on support from a pretty fabulous group of local people who know their respective stuff. I'm talking legal, finance and business coaching, digital, photography, workspace, connections and more.

And I get to bring my favourite bit to the table: your story.

Through The Story Shed, I’ll work with the recipient to dig into what makes their business worth choosing, who they're really talking to and what they want to be known for. We’ll turn that into a clear brand, messaging framework and visual direction.

You absolutely do not need to have it all figured out yet. In fact, that's kind of the point.

You need a good idea, the willingness to put the work in, and the readiness to make the most of a whole bunch of local people genuinely wanting to see you succeed.

If that sounds like you - throw your hat in the ring. And if someone immediately popped into your head while reading this, please send it their way.

Applications close 5pm Thursday, 8 October 2026.

Apply here - https://theofficebowral.com.au/startup-springboard/

Just me, raw do***ng things here😂
11/09/2026

Just me, raw do***ng things here😂

Yes, I love working with humans. But sometimes, when the stars of the show are their four-legged companions, I jump at t...
10/07/2026

Yes, I love working with humans. But sometimes, when the stars of the show are their four-legged companions, I jump at the chance.🐾
The lovely Nikki at Amour French Bulldogs is utterly passionate about responsible and ethical Frenchie breeding - her dedication to the cause is inspiring. Now, her philosophy is storified via grandamourfrenchbulldogs.com.au.

A massive thanks to Loren at Stride Photography NSW for partnering with The Story Shed to capture Nikki and her pooches so beautifully!

Delivered:

💜Brand Identity
💜Logo
💜Custom web design
💜Content & SEO
💜Facebook & Instagram page creation
💜3 social media uploads
💜Website & brand training so she can take control!

08/05/2026

“I can see ChatGPT wrote that for you.”👀

That’s what happens when you ask AI to create something for you when you’re not 1000% certain about what the backbone of your business is in the first place.

Your true north.
Your business brand story.
Your one real ticket to finding that human connection with your online audience in a world that’s overrun with bots and fakeness.

Get that right first, then ask Chat to help you amplify it.

The Story Shed brings the real world expertise and human skills to the creation of a business brand. (Not just saying yes, great work to everything you say!)

The one thing that truly sets you apart from the other business who offers the same as you, is your story.

Let that be your superpower.

DM for a no-obligation sanity-check chat 💁🏻‍♀️

21/04/2026

More kind words from clients I’ve worked with over the years. Did you know that The Story Shed is an official sponsor of the ?

You can’t take the stage sparkle out of this girl✨

Working on their brand and website is a real-life dream, as I’ve always been a major lover of the perforing arts 🎭
Their productions are community-led and professional. Any one of their shows is absolutely worth your time. (Heads up: Joseph and the Amazing Technicolor Dreamcoat is up next in June!🌈)

Thank you to their Head of Marketing, Inge Marais, for sharing your experience.

30/03/2026

Your brand story plays a crucial role in making your business feel understood, seen and loved.

Hearing from our clients.
Thank you for sharing your experience, Jennifer💜



In my line of work, every now and again a project completely stops you in your tracks. For me, the creation of  brought ...
15/01/2026

In my line of work, every now and again a project completely stops you in your tracks. For me, the creation of brought me to a screeching halt multiple times throughout.

Heather So’s meaningful work and beautiful heart meant that her brand required extra special care.
I’m proud of what we’ve achieved together, but even more proud to now call Heather my friend.

Working with another dear friend Rachel in capturing Heather so beautifully was a wonderful piece of this puzzle.

Please check out thespiritofcare.com to explore how Heather is dedicating her life to gently bring spirituality into healthcare.

Address

Robertson, NSW
2577

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 8:30am - 3pm

Telephone

+61401095220

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