17/08/2026
Thyme Lifestyle Resorts already had strong recognition across its over-50s land lease communities. What it needed was a brand system that could support the next stage of growth.
Cassette led the repositioning of the Thyme brand, refining the proposition and messaging and rebuilding the visual identity.
The result is a clearer, more consistent platform that can grow with the portfolio, supporting new resort launches and driving home sales across the eastern seaboard.
Thank you Von Slater for trusting us with this project, and thank you Lucy Gillis and the entire marketing team for being such a wonderful team to work with everyday.