Miroma Project Factory

14/10/2026

🏆 Exciting news! My QuitBuddy is an Anthem Awards Finalist! 🎉

We're so proud that My QuitBuddy has been recognised in the 6th Annual Anthem Awards, in the Product Innovation or Service in Health category! 💙

The Anthem Awards celebrate projects making a real, positive difference in the world, and that's exactly what My QuitBuddy is all about.

By combining technology, behavioural science and thoughtful design, My QuitBuddy helps Australians on their journey to quit smoking and va**ng, providing free, accessible support when they need it most.

We're thrilled to see this work recognised on the global stage and couldn't be prouder of our team and government partners who helped make it happen.

🗳️ Now we'd love your vote!

My QuitBuddy is also in the running for the Anthem Community Voice Award, and your support could help us take home the win!

👉 View our entry and vote here: https://lnkd.in/gaPsJHfs

📅 Voting closes 29 October 2026.

A huge thank you to everyone who's been part of the My QuitBuddy journey. Here's to creating digital experiences that truly change lives! 💙

Anthem Awards

13/10/2026

Just two days left to vote for GoShorty in the People’s Lovie.

We’re proud to see our work with GoShorty recognised as a finalist in the 2026 Lovie Awards, celebrating excellence across the European digital landscape.

Now we need your help to bring home the People’s Lovie. Voting takes less than a minute and closes 15 October.

Vote for GoShorty: https://vote.lovieawards.com/PublicVoting #/2026/apps-immersive-games/consumer-apps/fintech-financial-services-banking

12/10/2026

Can helping people spend less time in an app actually make it more valuable?

For GoShorty, the answer has been yes.

The app was designed around one simple behaviour: make it easy for customers to return when they next need temporary car insurance, get covered quickly, and get on with their day.

A year after launch, it now accounts for significantly more than a third of GoShorty’s business.

With GoShorty and MPF now finalists in the 2026 Global Digital Excellence Awards, we’ve shared more about the thinking behind the app in a new article for the Awards.

Take a read:

GoShorty app, named a finalist in the 2026 Global Digital Excellence Awards for their work around simplifying short- term car, van and learner driver insurance.

09/10/2026

We are very proud that our work on My QuitBuddy has won a 2026 Australian Good Design Award for Digital Design - Apps and Software.

Created by Miroma Project Factory for the Australian Government Department of Health, Disability and Ageing, My QuitBuddy helps people through the realities of quitting smoking and va**ng - including the cravings, setbacks and recommitment that happen outside traditional health settings.

With more than 1.7 million downloads, the app brings evidence-based behaviour change principles into a free, accessible digital service that can be there when people need it.

The Australian Good Design Awards Jury comments on the win included: "The Jury was impressed by the project's practical approach to behaviour change, translating evidence-based principles into accessible mobile support that meets users during moments of craving, setback and recommitment.”

For us, this is what good design should do: go beyond the experience itself to create meaningful change in people’s lives.

Congratulations to the Department of Health, Disability and Ageing and everyone involved in continuing to evolve My QuitBuddy to meet the changing needs of the people who rely on it.

05/10/2026

Healthcare is often discussed as though people come in with a well-defined problem within a clear-cut category. However, that is not necessarily how we experience our health.

A woman may face changes in sleep, mood, pain, weight, blood pressure, and sexual health, while also determining which services are relevant and how her concerns are connected. She is often left to coordinate her own care.

In the second article of our Designing for Women’s Health series, we examine what happens when individuals seeking care must coordinate it themselves, and how digital health can either ease or reproduce this burden.

Healthcare is organised into categories, but users don’t experience it that way - something we began exploring in article one of our women’s health series. Specialties, clinical guidelines, referral pathways, and condition-specific services exist for good reasons.

02/10/2026

We’re a 2026 Lovie Awards Finalist!

Our work with GoShorty has been named a finalist in the 2026 Lovie Awards, and now we need your vote for the People’s Lovie.

People buy temporary car insurance in a rush, under pressure, and often standing beside the car. The GoShorty app remembers driver and vehicle details, making it faster and easier to get covered the next time around.

The app now accounts for more than a third of GoShorty’s business and is rated 4.9 on the App Store and 4.8 on Google Play.

We’d love your support. Voting for GoShorty takes less than a minute: https://vote.lovieawards.com/PublicVoting #/2026/apps-immersive-games/consumer-apps/fintech-financial-services-banking

Voting closes 15 October.

26/09/2026

AI integration is also about access.

As AI becomes better at finding, connecting and acting on information across an organisation, some important questions emerge: What should it be able to access? What should it be able to do? And where do people need visibility and control?

This was a central theme at the Cloud & IT Infrastructure Summit in Sydney and one that closely reflects how we think about product design at MPF.

At MPF, we don’t believe in technology for the sake of it. Simply adding AI to existing experiences isn’t enough. The opportunity is to rethink what digital products can do when they have intelligent, secure access to the enterprise, with trust built in from the outset.

25/09/2026

We loved creating Play Her Way for NSW Office of Sport
An interactive career quiz that helps teenage girls discover opportunities across the sports industry, from media and marketing to science, technology, data and beyond.
A playful experience designed to turn “What could I do?” into “I could do that.”

23/09/2026

We’re thrilled to share that GoShorty has been shortlisted for the Global Digital Excellence Awards 2026.

Working together, GoShorty and Miroma Project Factory created an app designed to make getting short-term car insurance simpler, faster and easier to return to.

We are proud to see the work recognised - it is a credit to our teams behind it!

21/09/2026

How we think about women’s health is broadening. But are the digital experiences designed to support women across their health journeys keeping up?

Across the coming month, we will be discussing and questioning what it means to design digital health around the woman, and not the condition.

We started with menopause, as a transition within a long and interconnected health journey. You can read about it in our first article, Beyond Menopause: Women’s Health Is Not a Category.

Read the article →

For much of modern biomedical research, the white, male body was treated, often implicitly, as the default reference point. This shaped research subjects, clinical-trial participation, symptom education, and standard treatments.